What is Email Marketing?

Email marketing uses targeting content marketing via bulk email software, it helps in targeting right customers for your products and can be highly customised.

What are the types of email marketing?

Email Marketing is of 3 types.

• 1.Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.
• 2.Transactional Emails. Email receipts, invoices, billing statements, order confirmations are examples of transactional emails.
• 3.Behavioural Emails.

What is the role of email marketing?

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.

How does email marketing work?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.

What are the benefits of email marketing?

Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.

What is the success rate of email marketing?

Remarkety analyzed newsletters such as email blasts sent to entire contact lists and segmented lists. They found that the average open rate is at 23.4%, while the average click-through rate is at 17.8%.