Is Your Brand Missing From AI Answers? A Guide to Answer Engine Optimisation (AEO)
More buyers now ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for recommendations before they search the traditional way. If your competitor is named in those answers and you are not, you are missing enquiries you never see. Answer Engine Optimisation (AEO) is the work of making your business easy for these AI systems to find, understand and cite.
How AI assistants decide who to mention
AI answers draw on content the systems can crawl and trust: your website, directory listings, reviews, news mentions and structured data. Businesses that describe themselves clearly and consistently, answer common questions directly and appear on trusted third-party sites are more likely to be mentioned.
The AEO checklist
- Make sure AI crawlers can reach your site. Check robots.txt and firewall rules aren’t blocking them unintentionally.
- Add an llms.txt file. This emerging standard gives AI tools a short, structured summary of your business and key pages.
- Add schema markup. JSON-LD for your organisation, services, products, FAQs and reviews tells machines exactly what you offer.
- Answer questions directly. Put a clear, two-to-three-sentence answer at the top of key pages, followed by detail.
- Build FAQ clusters. A page that answers the real questions buyers ask about your service gives AI tools something quotable.
- Be consistent everywhere. Same name, address, phone and description across Google Business Profile, directories and social profiles.
- Get submitted and indexed. Bing powers several AI tools, so Bing Webmaster Tools and IndexNow matter as much as Google Search Console.
Test it yourself
Ask ChatGPT, Perplexity and Gemini the questions your customers would ask, such as “best [your service] in [your city]”. Note who is mentioned and which sources are cited. Repeat every month to track progress.
Psyber’s AI Search Visibility (AEO) Upgrade
Our AI Search Visibility (AEO) Upgrade (₹7,499 + GST, regular ₹14,999) includes a full AI crawl and indexing audit, llms.txt setup, schema and structured data for your brand, products and services, one AI-optimised FAQ cluster page, and submission and crawl setup for Perplexity, Bing/Copilot and Google AI Overviews.
Not sure where you stand? Start with a free AI visibility check.
AI Search Visibility (AEO) Upgrade: ₹7,499 + GST
Is your brand missing from AI answers? Upgrade to Answer Engine Optimisation.
Book on WhatsApp See package detailsFrequently asked questions
Can you guarantee ChatGPT will recommend us?
No one can guarantee AI answers. AEO makes your business much easier for AI systems to find and trust, which improves your chances over time.
What is llms.txt?
A plain-text file at the root of your site that summarises your business and links to key pages for AI tools, similar in spirit to robots.txt and sitemaps.
How is AEO different from SEO?
SEO helps you rank in search results. AEO focuses on being quoted in AI-generated answers. They share foundations, and good AEO usually helps SEO too.
