Client: CoinDCX
Industry: Crypto and fintech
Service: YouTube advertising for campaign videos
Headline result: 1 million+ reach
Overview
CoinDCX, an Indian crypto platform, wanted its campaign videos to reach a large audience on YouTube. Psyber ran YouTube ads to promote the campaign videos, and the campaign reached more than 1 million people.
The challenge
- Reach a large, relevant audience with campaign videos on YouTube
- Make the most of paid media so the videos were seen by the right viewers
- Keep finance and crypto advertising responsible and within platform policies
Our approach
- YouTube video ads: promoted CoinDCX’s campaign videos through YouTube advertising
- Audience targeting: focused delivery on viewers relevant to the campaign
- Ongoing optimisation: monitored performance and adjusted the campaign to keep reach growing
- Policy-aware setup: worked within Google’s financial services advertising requirements
Results
- 1 million+ reach for CoinDCX’s campaign videos on YouTube
- Campaign videos promoted at scale through paid YouTube advertising
Why it matters for other brands
YouTube is one of the most effective places to build awareness with video in India. For fintech and other regulated categories, the key is combining reach with careful targeting and compliant messaging.
