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Free tool · no sign-upFree Google Business Profile audit
Find out how well your Google Business Profile is set up to win local customers. Answer 16 quick questions and get a score out of 100 with your most important fixes.
Quick answer: This free audit scores your Google Business Profile on verification, categories, information, photos, posts, reviews and consistency. You get a score out of 100 and a prioritised list of fixes in about two minutes.
Want an expert to go through your results? Send them to us on WhatsApp. Our team replies around the clock.
Score your Google Business Profile
Answer 16 quick questions. Takes about 2 minutes.
Is your Google Business Profile verified?
Does the business name match your real-world name exactly, with no extra keywords?
Is your primary category the closest match to your main service?
Have you added relevant secondary categories?
Are your address or service area, hours and holiday hours all correct?
Do your phone number and website link work, with the link going to a relevant page?
Have you written a full business description?
Have you listed your services or products?
Have you added new real photos in the last 3 months?
Have you published a post or offer in the last 7 days?
Is your average rating 4 stars or higher?
Did you get at least one new review in the last 30 days?
Do you reply to every review, good and bad?
Are your name, address and phone exactly the same on your website and directories?
Have you added a booking or appointment link, if relevant?
Does your website have local business schema markup?
Brands we have worked with
Why your Google Business Profile matters
When someone searches "dentist near me" or "SEO agency in Mumbai", the map results with three businesses usually appear first. Those places are decided mostly by your Google Business Profile: how relevant it is, how close you are, and how prominent your business looks through reviews, photos and activity.
Google says local results are based mainly on relevance, distance and prominence. You cannot change distance, but you can improve the other two with the steps in this audit.
The most common mistakes we see
- The wrong primary category
- No new photos or posts for months
- Reviews left without replies
- A different phone number or address on the website
- Keywords stuffed into the business name
- The website button pointing to a slow or unrelated page
Frequently asked questions
What is a Google Business Profile audit?
It is a check of how complete, accurate and active your Google Business Profile is, and what to fix so you show up more often in Google Maps and local searches.
How is the score calculated?
Each question is weighted by how much it usually affects local visibility. Categories, verification and reviews count the most.
How often should I post on Google Business Profile?
Once a week is a good habit. Regular posts, photos and review replies show Google and customers that the business is active.
Does replying to reviews help ranking?
Replies show customers you care, and an active, well-reviewed profile tends to look more prominent. Always reply politely, including to negative reviews.
Can Psyber manage my profile?
Yes. Send your score on WhatsApp and we will review your actual profile and suggest the next steps.
This audit is a self-assessment guide based on common local SEO best practice. It does not access your Google account, and it is not a guarantee of rankings.
