Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.

Why it’s Important for B2B Companies to be on Social Media

Even though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help grow these relationships, but its importance accelerated last year.

Without in-person events, B2B marketers needed an outlet to connect with prospects and partners. And they found they could do this most effectively via social platforms.

By using social media, B2B leaders:

• Build brand awareness and trust: Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

   

• Generate leads and build community: Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.
• Implement social listening: Listen to customers and what people are saying about their company.
• Connect social posts to opportunities: With the right enterprise solution, leaders can drive customer posts to their CRM to understand customers more fully.
• Measure marketing efforts: Social media platforms and management tools enable you to track key performance metrics (KPIs).

If you want to connect and engage with your future customers, you have to be where they are. And that’s largely on social media.