Guides › Property portals vs own ads
Buyer's guide · updated October 2026Property portals vs your own ads: where do real estate leads come from?
Developers and brokers in Mumbai and MMR spend heavily on 99acres, MagicBricks and Housing.com. Running your own Google and Meta campaigns is the alternative. Here is how they compare.
Quick answer: Property portals give quick visibility and leads but are often shared with other sellers and you do not own the audience. Your own Google and Meta campaigns, sending leads to your website and WhatsApp, give you exclusive leads, full data and retargeting. Most developers do best with a mix, shifting budget to owned channels as tracking improves.
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Property portals vs own campaigns
| Property portals | Your own Google & Meta ads | |
|---|---|---|
| Lead exclusivity | Buyers often enquire with several sellers | Leads come only to you |
| Data ownership | The portal owns the audience | You own the audience and can retarget |
| Speed | Fast to list | Fast to launch with a good landing page |
| Control | Limited by portal formats | Full control of creative, targeting and budget |
| Brand building | Your project sits among competitors | Your brand, your story |
| Compliance | Portal adds RERA details | You must show RERA registration details in every ad |
Which should you choose?
New project launch
Use your own Meta and Google campaigns for launch buzz, plus a portal listing for reach.
Ready-to-move inventory
Google Search ads targeting buyers searching your location and configuration.
Broker or small developer
A portal for steady leads, plus a small retargeting budget on Meta.
Large developer
Shift steadily to owned channels with CRM tracking and site-visit attribution.
MahaRERA and ad compliance
In Maharashtra, project ads must show the MahaRERA registration number and the QR code required by MahaRERA. Avoid misleading claims about possession dates, returns or amenities. Every Psyber real estate campaign includes these checks.
What makes a high-converting property landing page
- Project name, location and configurations above the fold
- Floor plans and price-on-request or starting price where allowed
- A WhatsApp button and short form
- Site-visit booking
- RERA details clearly shown
Related guides and services
Real estate lead generation →Google Ads vs Meta Ads →WhatsApp Business app vs API →Frequently asked questions
Are 99acres and MagicBricks leads good?
They can be, but buyers often contact several sellers, so speed of follow-up matters. Compare cost per site visit, not just cost per lead.
Do Facebook ads work for real estate in Mumbai?
Yes, especially for launches, when combined with a strong landing page, quick WhatsApp follow-up and retargeting.
Do real estate ads need a RERA number?
Yes. In Maharashtra, ads for registered projects must display the MahaRERA registration number and the required QR code.
How should real estate leads be measured?
Track leads through to site visits and bookings in a CRM, so you know which channel actually sells units.
This guide is general information based on our experience and public platform documentation, which can change. It is not a guarantee of results.
