Client: Novartis Pharma
Industry: Pharmaceuticals and healthcare
Service: Event and expo stall marketing
Location: NESCO, Goregaon East, Mumbai
Year: 2024
Overview
Novartis Pharma took part in an expo at NESCO in Goregaon East, Mumbai, in 2024. The goal was awareness: make sure visitors noticed the Novartis stall, stopped by and left with a clear understanding of the brand’s message. Psyber was brought in to handle marketing for the expo stall.
The challenge
- Large expos at NESCO bring many exhibitors competing for the same visitors’ attention
- Healthcare and pharma communication must stay accurate, responsible and compliant
- The stall needed to attract footfall and communicate key messages within a short visit
Our approach
- Awareness-first planning: we built the stall marketing around a clear objective of brand visibility and recall among expo visitors
- Stand-out stall communication: messaging and visuals designed to be noticed from the aisle and understood quickly
- Visitor engagement: giving visitors a reason to stop, talk to the team and remember the brand
- Responsible messaging: content kept factual and appropriate for a pharmaceutical brand
Results
- Delivered expo stall marketing for Novartis Pharma at NESCO, Goregaon East, in 2024
- Supported the brand’s awareness objective with a stall presence built to attract and engage visitors
- Added a large pharmaceutical brand to Psyber’s event and offline-to-online marketing experience
Why it matters for other brands
Expos and trade shows are still one of the best ways for healthcare, B2B and manufacturing brands to meet decision-makers in person. Combining a strong stall with digital follow-up, such as WhatsApp, landing pages and retargeting, helps turn visitors into leads long after the event ends.
