Before founding Psyber, I spent two years as a director at Pryme Technologies, leading digital marketing for Pryme Events, a fast-paced company producing music events and live experiences across India. I directed a team of six, built and marketed websites and apps for events including ticket sales, and ran SEO, paid search and social campaigns […]
Psyber started in Mumbai in 2014. Today we work with clients across India, the USA, Canada and the UK, and our US work has grown to the point where it deserves its own home. That’s why we operate in the United States as Psyber Technologies LLC, with an office in Lake City, Florida. For me […]
Over the years I’ve worked on digital marketing for consumer brands including Mamaearth, Prestige Cookware, Ramsons Perfumes and Phool Agarbatti, along with many D2C startups. Much of that work sat at one crossroads: should the brand push customers to Amazon and other marketplaces, or to its own website? The honest answer is that most growing […]
When I founded Psyber in 2014, I did most of the work myself – strategy, campaigns, reporting, client calls. As the agency grew, I learned the hard way that what works for a founder doesn’t automatically work for a team. The fix wasn’t a new tool or a bigger budget. It was writing things down. […]
I started in SEO in 2009. Since then I’ve watched search go through several big shifts: the move away from link volume, the rise of mobile, local search and the map pack, and the growth of video. None of them changed the basics as much as what is happening now. Search is turning from a […]
In 2022 and 2023 I worked with startup founders as a Growth Mentor at IIT Bombay’s Entrepreneurship Cell. Through Startups24x7, the startup–investor networking platform I founded in 2020, I’ve spoken with many more founders trying to get their first customers and their first cheque. And at Psyber we have helped businesses market themselves in India, […]
Before I built a marketing agency, I trained in cyber crime investigation and cyber forensics, completed a postgraduate qualification in cyber law and became a Certified Ethical Hacker. It’s an unusual path for a marketer, and it changed how I look at every client’s setup. When most agencies audit a business, they look at rankings, […]
My first job in digital marketing, in 2009, was optimising websites for American businesses. I sat in Mumbai, working US hours in my head, building links, writing for company blogs, helping publish white papers and figuring out why one page ranked and another didn’t. Fifteen-plus years later I run my own agency, and a growing […]
