Dabur India — Video Ads Production & YouTube Launch

Campaign Scope

Psyber Inc. led the full production process for a new Dabur campaign video (referenced via the example video ID QmioX3Bn5pI), from concept development to launch, targeting YouTube and social platforms:

1. Video Production

• Creative Concept & Scripting
  Developed messaging aligned with Dabur’s brand values—heritage, ayurvedic wellness, Indian ethos—drawing inspiration from previous long-format storytelling campaigns like Andar Se Strong 

• Pre-Production
  Included storyboard creation, casting (e.g. athletes, families), location selection, and integration of product benefits in authentic settings.

• Production & Animation
  Filmed in cinematic RAW quality; incorporated animated infographics and branded overlays in the style of Desh Ka Lal and high-contrast colour grading typical of Dabur’s film-rich ads 

• Editing & Final Mastering
  Added voiceover narration, subtitles, and client-approved edits. Final cut rendered in multiple lengths (15s, 30s, 60s) optimized for YouTube and digital socials.

2. YouTube Campaign Launch & Management

• In-Stream and Discovery Ads
  Launched TrueView in-stream ads (skippable pre-rolls) on high-relevant Indian content (Ayurveda, wellness, heritage storytelling). Deployed Discovery Ads to feature the video in search results and watch-next suggestions 

• Targeting Strategy

  • Geographic: PAN India, with focus on Tier 1 metros like Delhi, Mumbai, Bangalore

  • Demographic: Adults aged 25–45 interested in wellness, Ayurveda, sports, and family health

  • Custom & Lookalike Audiences: Built from existing viewer data and site visitors

• Call-to-Action Integration
  Added clickable overlay buttons like “Learn More” and “Buy Now” linked to targeted landing pages or product listings, encouraging deeper engagement.

3. Campaign Optimization & Analytics

• A/B Testing Thumbnails & Titles
  Tested variations in imagery/text overlays and descriptions to optimize click-through rates and engagement.

• YouTube Analytics Monitoring
  Tracked metrics such as view duration, watch time per viewer, CTR, and subscription lift using YouTube Studio and Google Analytics.

• Retargeting Strategy
  Retargeted users who watched >50% of the ad with follow-up videos or display banners on YouTube and Google Display Network to reinforce the message.

4. Performance Highlights

While this is a hypothetical campaign modeled after Dabur’s real digital performance, benchmarks from past Dabur initiatives are relevant:

• The “Brave and Beautiful” campaign achieved 2.4M+ views and delivered a 245% lift in ad recall among the 18–24 female segment 

• The “Andar Se Strong” series garnered extensive reach citing elite athletes and documentary-style storytelling, aligning with high viewer retention and emotional resonance 

Summary

This campaign illustrates how Psyber Inc can support Dabur India with end-to-end video ad production and launch strategy on YouTube—leveraging storytelling rooted in wellness, emotion, and Indian cultural positioning to build brand affinity, drive product awareness, and convert viewers into consumers.