Recurring Revenue Stream

mVAS subscriptions generate predictable, recurring income – users are billed directly by their mobile carrier, ensuring high retention and lifetime value[reference:3].

Massive Mobile Reach

Billions of mobile users worldwide are potential subscribers – VAS content spans entertainment, news, games, astrology, and more[reference:4].

AI‑Powered Optimisation

Leverage AI to target the right users, personalise content offers, and optimise conversion funnels – maximising ROI for every campaign[reference:5].

Carrier Billing Integration

Skip credit card friction – users pay via their mobile balance, making mVAS accessible to unbanked and credit‑light audiences globally[reference:6].

Scalable Performance

Run campaigns across SMS, USSD, WAP, and in‑app channels – with real‑time analytics to scale what works[reference:7].

Global Carrier Network

Our partnerships with telecom operators across India, Southeast Asia, Africa, and the Middle East enable rapid market entry[reference:8].

VAS Content Strategy & Setup

Define your content portfolio – from ringtones, wallpapers, and games to horoscopes, news alerts, and video subscriptions[reference:9]. We handle the entire content lifecycle.

VAS Campaign Management

End‑to‑end campaign execution – SMS blasts, USSD flows, WAP push, and interactive voice response (IVR)[reference:10]. Optimised for conversions and subscriber growth.

AI‑Powered User Acquisition

Target high‑value subscriber segments with predictive AI – using behavioural data, location, and device intelligence to maximise conversions[reference:11].

Carrier Billing & Revenue Assurance

Integrate with telecom operators for seamless direct carrier billing[reference:12]. We ensure compliance, revenue assurance, and real‑time reconciliation.

Affiliate & Performance Marketing

Recruit and manage mVAS affiliates – drive quality traffic through CPA/CPL models, with 80,000+ daily conversion capacity[reference:13].

Analytics & Reporting

Detailed dashboards – subscription rates, revenue, churn, and campaign ROI[reference:14]. Actionable insights for continuous optimisation.

Discovery & Strategy

Define content verticals, target audience, and monetisation models.

Content & Integration

Set up content library and integrate with carrier billing.

Campaign Launch

Deploy across SMS, USSD, WAP, and affiliate channels.

AI Optimisation

Real‑time targeting and content personalisation.

Revenue & Reporting

Track subscriptions, revenue, and churn with dashboards.

Scaling & Expansion

Scale successful campaigns to new geographies and verticals.

❓ What are Mobile Value‑Added Services (mVAS)?

Mobile Value‑Added Services (mVAS) are paid mobile services beyond standard calls and SMS – including subscriptions to content like ringtones, wallpapers, games, horoscopes, video clips, and news alerts[reference:15]. Users are billed directly through their mobile carrier[reference:16].

❓ How much do Mobile VAS services cost?

Costs vary based on campaign scope and volume. Management fees typically range from ₹25,000–₹1,00,000+ per month, plus carrier costs and content licensing. We provide customised, transparent quotes after understanding your goals.

❓ How do users pay for mVAS subscriptions?

Users are billed directly through their mobile operator – the subscription cost is added to their mobile bill or deducted from their prepaid balance[reference:17]. This eliminates the need for credit cards, making mVAS accessible to a broader audience[reference:18].

❓ What channels are used to promote Mobile VAS?

We use SMS blasts, USSD flows, WAP push notifications, interactive voice response (IVR), in‑app ads, and affiliate networks[reference:19]. Our AI‑powered targeting ensures the right content reaches the right users.

❓ How long does it take to launch a Mobile VAS campaign?

A standard campaign can be launched in 3‑4 weeks – including content setup, carrier integration, and campaign configuration. Complex, multi‑channel campaigns may take 6‑8 weeks.

❓ Which geographies do you support for Mobile VAS?

We support India, Southeast Asia, Africa, the Middle East, and other regions through our carrier partnerships[reference:20]. We can help you expand to new markets with localised content and carrier integration.

❓ Do you provide ongoing support and optimisation?

Yes – we offer flexible support plans including real‑time campaign optimisation, content refresh, revenue assurance, and performance reporting to ensure your mVAS campaigns consistently deliver.