Campaign Objectives:
Enhance the Amazon storefront and product listings for consistency and improved discoverability.
Drive qualified traffic and increase sales through Amazon PPC ads.
Improve storefront performance and conversion rates with optimized branded content.
🛠️ Services Delivered
1. Amazon Store & Listing Optimization
Product Listing Audit: Evaluated existing ASINs to identify gaps in content, imagery, and search optimization.
Keyword Optimization: Applied thorough keyword research to optimize titles, bullet points, descriptions, and backend terms focusing on long‑tail phrases and high-intent keywords like “natural personal care India” and “herbal grooming kit”
A+ Content Integration: Designed enhanced content with brand story, ingredient benefits, and infographics to improve conversion potential by up to 25% .
2. Amazon PPC Advertising Strategy
Sponsored Products Campaigns: Targeted both broad and long-tail keywords to drive product-level exposure. Emphasized high-margin hero SKUs and optimized bids based on performance metrics like ACoS and conversion rate
Sponsored Brands Campaigns: Promoted The Body Reserve brand at the top of relevant search results to build awareness and highlight product range. Linked campaigns to the storefront to boost exploration and sales.
Sponsored Display Ads & DSP (Amazon’s Demand-Side Platform): Reached shoppers off Amazon and remarketed to site visitors, reinforcing product messaging across channel
Bid & Budget Optimization: Monitored keyword performance, removed low-performing terms, applied negative keywords, and reallocated budget to maintain efficient cost-per-acquisition targets.
3. Audit & Campaign Management
Initial Performance Audit: Benchmarked listing visibility, traffic sources, conversion rates, ACoS, and organic ranking trends.
Weekly Optimization Reports: Included campaign performance, keyword adjustments, budget shifts, and recommendations to scale.
Final Audit & Strategy Roadmap: Delivered actionable insights for scaling ads, expanding into DSP, improving storefront SEO, and generating customer reviews.
📈 Key Results & Impact
| Metric | Outcome (1‑Month Results) |
|---|---|
| Impressions / Traffic | +70% increase in product page views |
| Click-Through Rate (CTR) | Average 0.9%, exceeding category norm |
| Conversion Rate | 3.5% conversion, with high-intent traffic |
| Advertising Cost of Sale (ACoS) | Maintained at below 20% |
| Revenue Increase | Achieved 6x return on ad spend (ROAS) |
| Listing Quality & Content Score | Improved content scores by over 20% |
📝 Strategic Insights
Use Long-Tail Keywords with High Intent: Focusing ads on specific search terms like product benefits or usage occasions drives more conversions from niche buyers l.
Sponsored Brands Build Brand Awareness: These ads enhance early-stage brand discovery and encourage customers to explore your storefront and full product range .
Optimize A+ Content to Influence Conversions: Brands that invest in rich branded content typically see a significant uplift in detail page engagement and sales conversions—often up to 25% better performance
Ongoing Adjustment Is Key: Regular review of placement reports, performance analytics, and keyword trends helps refine ads and maintain low ACoS while scaling campaigns effectively
✅ Conclusion
Over the campaign month, Psyber Inc’s strategic optimization and PPC execution resulted in strong sales uplift and improved Amazon performance for The Body Reserve. By aligning ads with customer searches, optimizing content for conversion, and leveraging Amazon advertising tools, the brand markedly enhanced visibility, increased traffic, and maximized return on advertising spend.