Project Overview
Metro Shoes operates one of India’s largest online footwear platforms with high daily traffic and complex customer journeys across mobile and desktop. Despite strong brand recognition, the website faced conversion bottlenecks, technical inconsistencies, and user experience issues affecting checkout completion and overall sales performance.
Psyber Inc was engaged to conduct a comprehensive website audit, optimize the conversion funnel, and fix critical bugs impacting performance and usability.
Business Challenges
- Drop-offs during product discovery and checkout flow
- Inconsistent mobile experience affecting conversions
- Slow page load on key category and product pages
- Cart and coupon application bugs
- UI friction during login, filtering, and payment steps
- Analytics gaps limiting funnel visibility
- SEO technical issues impacting crawlability and indexing
Our Strategy & Execution
🔍 1. Full Website & Funnel Audit
- Heatmap and user behavior analysis
- Funnel mapping from landing → product → cart → checkout
- Page speed diagnostics and server response testing
- Mobile usability testing across devices
- Analytics validation and tracking review
⚙️ 2. Bug Identification & Fixing
- Cart calculation and coupon validation fixes
- Checkout validation error resolution
- Broken UI interactions on mobile
- Form validation improvements
- Payment flow error handling
- Image optimization and lazy loading implementation
🚀 3. Funnel Optimization
- Simplified navigation flow
- Improved product filter logic and UI clarity
- Reduced checkout friction steps
- Improved CTA visibility and placement
- Optimized mobile tap targets and UX
- Improved trust signals and checkout confidence
📈 4. Performance & SEO Improvements
- Page speed optimization
- Asset compression and caching improvements
- Core Web Vitals optimization
- Crawl error fixes and sitemap optimization
- Schema cleanup
Results Achieved
✅ Improved website stability and reduced user-reported bugs
✅ Faster page load times across category and product pages
✅ Smoother checkout experience and reduced cart abandonment
✅ Improved mobile usability and engagement
✅ Better funnel visibility through analytics cleanup
✅ Enhanced SEO technical health
✅ Increased conversion efficiency and session quality
(Client data confidentiality maintained.)
Technology & Tools Used
- Google Analytics / GA4
- Hotjar / Behavior Analytics
- Lighthouse Performance Audits
- Chrome Dev Tools
- SEO Crawlers
- UX Testing Frameworks
Client Value Delivered
Psyber Inc helped Metro Shoes strengthen its digital commerce foundation by stabilizing platform performance, optimizing customer flow, and improving conversion readiness. The engagement improved operational efficiency and created a more reliable buying experience for thousands of daily users.