Project Overview
TradingView is one of the world’s most trusted financial platforms, offering real-time charts, market data, and advanced technical analysis tools for beginners and professional traders. The brand wanted to aggressively scale mobile app adoption globally while maintaining cost efficiency and quality installs.
Psyber Inc was engaged to design, optimize, and scale a high-volume app acquisition campaign using YouTube and Meta advertising platforms.
Campaign Objective
- Drive massive app installs across multiple geographies
- Maintain scalable CPI while achieving volume growth
- Build strong brand visibility among traders and investors
- Optimize creative performance and audience targeting
- Ensure attribution accuracy and campaign scalability
Our Strategy
🎯 1. Audience Segmentation
- Retail traders
- Crypto investors
- Forex traders
- Stock market learners
- Finance enthusiasts
- Technical analysis communities
Custom audience layering using interests, behaviors, lookalike audiences, and engagement retargeting.
🎥 2. Creative Strategy
- Short-form explainer videos for beginners
- Feature-focused creatives for advanced traders
- Trust-led messaging highlighting real-time data and professional-grade charts
- Regional language variations for higher CTR
- Continuous creative A/B testing
📈 3. Media Buying & Optimization
- YouTube App Campaigns (UAC) for scale
- Meta Advantage+ App Campaigns
- Automated bid optimization
- Daily CPI optimization and budget scaling
- Funnel performance monitoring
- Geo expansion strategy
🔎 4. Tracking & Attribution
- Firebase + App tracking integration
- Event-based optimization
- Retention tracking
- Install quality monitoring
- Fraud prevention checks
Results Achieved
🚀 1.75 Million App Downloads Generated
📈 Strong CPI efficiency at scale
🌍 Multi-geo campaign expansion
🎯 High-quality installs with strong engagement
📊 Continuous performance improvement through creative testing
🔥 Sustained volume without performance degradation
(Exact financial data protected due to NDA.)
Business Impact
- Massive increase in app user base
- Strengthened brand visibility in trading and finance segment
- Improved market penetration in emerging regions
- Scalable acquisition framework built for long-term growth
- High-volume install infrastructure established
Platforms & Tools Used
- Google Ads (YouTube UAC)
- Meta Ads Manager
- Firebase Analytics
- Attribution Tools
- Creative Performance Dashboards
- Automation Rules
Why This Matters for Clients
This campaign demonstrates Psyber Inc’s capability to:
✅ Handle large-scale performance budgets
✅ Optimize complex acquisition funnels
✅ Manage enterprise-level app growth campaigns
✅ Scale globally with predictable performance
✅ Drive measurable ROI