Project Overview
AppZen is a leading AI-powered platform that automates finance operations including expense auditing, invoice processing, and compliance for global enterprises. The objective was to drive high-quality website traffic, increase product awareness among enterprise decision-makers, and build a scalable top-of-funnel audience for future retargeting and lead generation.
Psyber Inc executed a structured traffic acquisition strategy focused on audience quality, engagement depth, and funnel readiness.
Campaign Objectives
- Drive high-intent traffic to product and solution pages
- Increase brand visibility among enterprise audiences
- Build remarketing pools for future demand generation
- Maintain efficient CPC and traffic quality
- Scale reach across priority geographies
Strategy & Execution
🎯 Audience Targeting
- Finance leaders and CFOs
- Enterprise procurement teams
- IT decision-makers
- Compliance professionals
- SaaS buyers and evaluators
- Lookalike and contextual audiences
🚀 Media Buying Strategy
- Google Search & Display campaigns
- Meta awareness and traffic campaigns
- Keyword-based intent targeting
- Contextual placement optimization
- Geo scaling
🎨 Creative & Messaging
- AI automation value propositions
- Cost savings and compliance benefits
- Product feature highlights
- Industry use cases
- Continuous creative testing
📊 Optimization & Tracking
- Engagement quality analysis
- Bounce rate optimization
- Session depth tracking
- Audience segmentation
- Funnel readiness analysis
Results Achieved
🚀 Significant increase in qualified website traffic
📈 Improved session quality and engagement
🎯 Strong remarketing audience growth
💰 Optimized CPC efficiency
🌍 Expanded international brand reach
(Performance metrics protected under NDA.)
Business Impact
- Strengthened brand visibility among enterprise buyers
- Built scalable audience pools for sales retargeting
- Improved long-term lead funnel readiness
- Reduced dependency on single-channel acquisition
Why This Case Strengthens Psyber Inc
✅ Enterprise SaaS traffic scaling
✅ Multi-channel paid acquisition
✅ Audience intelligence optimization
✅ Global campaign management
✅ Funnel-first growth strategy
✅ ROI-driven execution