Project Overview
BlueVine is a leading U.S.-based financial technology company providing business banking solutions, credit lines, and cash flow tools for SMEs. The objective was to generate qualified business leads from the Indian market for cross-border services, partnerships, and financial product outreach.
Psyber Inc designed and executed a high-performance lead acquisition campaign focused on decision-makers, founders, finance leaders, and business owners.
Campaign Objectives
- Generate high-quality B2B leads in India
- Target founders, CFOs, and business decision-makers
- Maintain strong lead quality and validation
- Optimize CPL at scale
- Build predictable acquisition pipeline
Strategy & Execution
🎯 Target Audience Strategy
- Startup founders and MSME owners
- CFOs and finance heads
- Export-import businesses
- SaaS and tech founders
- Growth-stage companies
- Lookalike and retargeting audiences
🧲 Funnel Architecture
- High-intent lead forms
- Qualification questions
- CRM sync and automation
- Lead routing and tagging
- Sales-ready filtering
🎨 Creative & Messaging
- Cash flow and credit access messaging
- Growth enablement positioning
- Compliance-focused trust creatives
- Multi-creative testing
📈 Performance Optimization
- CPL optimization
- Lead quality audits
- Audience scaling
- Creative fatigue management
- Conversion tracking integrity
Results Achieved
🚀 Consistent high-quality business lead flow
📈 Efficient CPL performance
🎯 Strong lead qualification rate
📊 Scalable funnel architecture
🌍 Successful India market entry support
(Specific performance metrics protected under NDA.)
Business Impact
- Enabled BlueVine to establish early India lead pipeline
- Reduced dependency on outbound acquisition
- Built repeatable demand generation channel
- Improved sales conversion efficiency
Why This Case Elevates Psyber Inc
✅ Fintech performance marketing expertise
✅ B2B demand generation mastery
✅ Funnel optimization excellence
✅ International market scaling
✅ Compliance-safe ad execution
✅ ROI-focused delivery