Project Overview
Thorlabs is a global leader in photonics equipment and scientific instrumentation serving research institutions, OEMs, and industrial customers worldwide. The objective was to modernize their digital acquisition pipeline using AI-driven lead generation, automated qualification funnels, and intelligent marketing workflows to increase lead quality, conversion velocity, and sales efficiency.
Psyber Inc designed and deployed an end-to-end AI-powered growth system integrating paid acquisition, intelligent segmentation, predictive lead scoring, and automated nurturing.
Business Challenges
- Large product catalog with complex buyer journeys
- Long sales cycles requiring structured lead nurturing
- Manual lead qualification bottlenecks
- Fragmented attribution and funnel visibility
- Need for scalable global lead operations
Campaign Objectives
- Generate high-quality B2B leads using AI targeting
- Automate lead qualification and routing
- Improve conversion velocity
- Reduce manual sales workload
- Create scalable global funnel architecture
Strategy & Execution
🤖 AI Lead Acquisition
- AI-powered audience modeling
- Intent-based keyword clustering
- Predictive bid optimization
- Multi-channel acquisition automation
🧲 Funnel Architecture
- Dynamic landing pages
- Adaptive lead qualification flows
- Behavioral segmentation logic
- CRM integration
⚙️ AI Marketing Automation
- Predictive lead scoring
- Automated nurturing sequences
- Smart follow-up triggers
- Sales-ready routing automation
- Conversion probability modeling
📊 Analytics & Optimization
- Funnel intelligence dashboards
- Attribution modeling
- AI performance optimization loops
- ROI forecasting
Results Achieved
🚀 Increased lead volume and qualification accuracy
🎯 Improved lead-to-sales conversion velocity
🤖 Reduced manual intervention
📈 Scalable acquisition infrastructure
📊 Full-funnel intelligence visibility
(Specific metrics protected under NDA.)
Business Impact
- Transformed lead management efficiency
- Accelerated revenue pipeline
- Improved global scalability
- Created AI-ready marketing infrastructure