Project Overview
500 Global is a world-renowned venture capital and startup accelerator network supporting founders across more than 80 countries. The objective was to successfully launch and scale brand presence in the Indian startup ecosystem, drive founder registrations, investor engagement, and build early community traction.
Psyber Inc led the India market entry strategy including campaign planning, audience acquisition, funnel design, and performance optimization.
Campaign Objectives
- Establish brand visibility in India
- Drive founder registrations and program signups
- Build startup community engagement
- Generate qualified ecosystem leads
- Create scalable acquisition infrastructure
Strategy & Execution
🎯 Audience Targeting
- Startup founders and co-founders
- Angel investors and mentors
- Early-stage entrepreneurs
- Tech ecosystem professionals
- Accelerators and incubator networks
- Lookalike and retargeting segments
🧲 Funnel Architecture
- Regional landing pages
- Program registration workflows
- CRM integration
- Lead qualification logic
- Automated onboarding communication
🚀 Media & Growth Channels
- Google Search campaigns
- Meta awareness and conversion campaigns
- Community outreach targeting
- Geo-targeted city clusters
- Influencer amplification
📊 Optimization & Scaling
- Conversion rate optimization
- CPL optimization
- Creative testing
- Funnel analytics visibility
- Market scaling strategies
Results Achieved
🚀 Strong growth in founder registrations
📈 High engagement from startup ecosystem
🎯 Improved lead quality and relevance
🌍 Successful India market entry
🔁 Scalable community growth engine
(Specific metrics protected under NDA.)
Business Impact
- Established brand foothold in Indian startup ecosystem
- Built predictable acquisition channel
- Increased program participation
- Strengthened regional partnerships