Growth Jockey Event Campaign – High-Intent Traffic & Lead Generation

Project Overview

Growth Jockey planned a major event targeting startups, digital marketers, and growth enthusiasts. The objective was to generate high-quality traffic, boost event registrations, and create a scalable lead pipeline for post-event engagement.

Psyber Inc designed and executed a multi-channel digital acquisition strategy, combining paid ads, targeted outreach, and funnel optimization to drive attendance from relevant audiences.

Campaign Objectives

Drive targeted traffic to event landing pages
Maximize qualified registrations from startups, SMEs, and marketers
Build remarketing audiences for follow-up campaigns
Maintain cost-effective CPC and lead efficiency
Optimize funnel for conversions

Strategy & Execution

🎯 Audience Targeting

Startup founders, co-founders, and product managers
Digital marketers and growth specialists
SME business owners
Marketing professionals in tech & SaaS
Lookalike & retargeting segments

🚀 Media Buying & Channels

Google Search & Display campaigns
Meta Ads (Facebook & Instagram)
LinkedIn targeting for professional outreach
Retargeting campaigns for warm leads
Geo-targeted campaigns across key Indian cities

🧲 Funnel & Conversion Optimization

Dedicated event landing pages
Multi-step registration forms
Automated confirmation & reminder emails
CRM integration for follow-up
Funnel tracking and analytics

📊 Performance Optimization

Creative A/B testing for ad engagement
CPL and CPC monitoring
Lead quality verification
Funnel conversion rate improvements
Scaling high-performing audience segments

Results Achieved

🚀 Strong spike in event website traffic
📈 High-quality registrations from target segments
🎯 Efficient CPC and lead acquisition
🔁 Remarketing audience pool built for future campaigns
🌍 Scalable and repeatable event traffic system