Case Study: YouTube Channel Promotion for FactBHAI with
Psyber Inc.
Client: FactBHAI
Industry: Digital Media / YouTube Content Creation
YouTube Channel: FactBHAI
Introduction
FactBHAI is a YouTube channel known for engaging, fact-based
content on topics ranging from science and history to pop culture and general
knowledge. Aiming to expand its audience, increase watch time, and boost
subscriber count, FactBHAI collaborated with Psyber Inc. to execute a focused
YouTube channel growth campaign. The objective was to attract new viewers,
increase video engagement, and convert viewers into loyal subscribers.
Objectives
- Audience
Growth: Increase channel subscribers by targeting relevant
viewers.
- Watch
Time Improvement: Boost video watch times to enhance YouTube’s
recommendation of FactBHAI content.
- Engagement
Optimization: Encourage viewer interactions through likes,
comments, and shares to build a strong community.
Approach
1. Targeted Audience Research and Optimization
- Audience
Identification:
- Defined
the target audience as viewers aged 15-35 with interests in fact-based,
educational content. This demographic showed high engagement with
science, trivia, and infotainment videos.
- Used
YouTube Analytics to study existing viewer demographics, enabling precise
targeting to reach similar audiences interested in educational and
entertaining content.
- Geo-Targeting:
- Focused
on viewers in India as well as a global audience interested in Indian
culture, facts, and history.
- Extended
reach to Indian-origin viewers in countries like the USA, Canada, and the
UK, tapping into their interest in culturally relevant content.
2. Strategic Ad Campaigns and Promotions
- In-Stream
and Discovery Ads:
- Ran
targeted In-Stream Ads on YouTube, showcasing FactBHAI’s
most popular and engaging videos as previews to hook potential viewers.
These ads were placed before similar educational or infotainment content
to capture an interested audience.
- Used Discovery
Ads to promote videos directly on YouTube’s homepage and search
results, allowing potential subscribers to discover the channel
organically and on relevant searches.
- Highlighting
Unique Content Themes:
- Designed
ads that highlighted FactBHAI’s unique content, such as fun trivia, unusual
facts, and intriguing storytelling. Each ad preview gave a sneak peek
into the content style, encouraging viewers to watch the full videos and
subscribe for more.
- Customized
CTAs to Boost Subscriptions:
- Crafted
compelling CTAs encouraging viewers to “Subscribe for More Fun Facts” or
“Unlock More Intriguing Stories” to drive conversions from casual viewers
to subscribers.
- Incorporated
quick CTAs at the end of each video, reminding viewers to engage and
subscribe.
3. Content and Engagement Optimization
- Video
Optimization for Higher Watch Time:
- Researched
top-performing videos and identified high-retention topics that resonated
with the audience.
- Suggested
content themes and video formats that would encourage longer watch times,
such as countdowns, “Top 10” lists, and “Did You
Know” segments that held viewer attention.
- Thumbnail
and Title Strategy:
- Enhanced
video thumbnails and titles to make them more eye-catching and clickable,
using bright colours, large text, and intriguing captions.
- A/B
tested different thumbnails and titles to determine which variations had
the highest click-through rates (CTR), focusing on those that led to more
views and engagements.
4. Community Engagement and Interaction
- Encouraging
Comments and Shares:
- Added
prompts within the videos encouraging viewers to leave comments on what
they’d like to see next, fostering a sense of community and encouraging
active engagement.
- Ran
social media cross-promotions on Facebook and Instagram, urging followers
to watch and share the latest FactBHAI videos, thereby reaching new
viewers.
- Collaborations
and Cross-Promotions:
- Suggested
collaborations with similar educational and trivia-based channels for
cross-promotions, allowing FactBHAI to tap into established audiences with
shared interests.
- Engaged
with viewers by responding to comments and questions, fostering loyalty
and building a connection with the audience.
Results
- Subscriber
Growth:
- Increased
subscribers by 35% within the first 90 days of the campaign,
significantly expanding FactBHAI’s audience and brand visibility on
YouTube.
- Achieved
an impressive growth rate through targeted promotions and effective
engagement strategies that attracted new viewers to the channel.
- Improved
Watch Time:
- Boosted
average watch time per video by 40%, with optimized content themes and
longer viewing sessions, signalling to YouTube’s algorithm that
FactBHAI’s videos were engaging and retention-worthy.
- Higher
watch times improved YouTube’s recommendations of FactBHAI’s content,
leading to more organic views.
- Enhanced
Viewer Engagement:
- Increased
video likes, shares, and comments by 50%, as the community responded
positively to engaging content and interactive CTAs.
- Built
a loyal viewer base that actively engaged with new content, strengthening
the channel’s position within YouTube’s infotainment niche.
Conclusion
Psyber Inc.’s YouTube growth strategy successfully drove
subscriber acquisition, enhanced viewer engagement, and increased overall watch
time for FactBHAI. By focusing on targeted ads, optimized content presentation,
and active community building, FactBHAI’s channel continues to expand, reaching
new audiences and achieving impressive growth in the competitive YouTube
landscape.
For more information on how Psyber Inc. can help grow your
YouTube channel, visit www.psyber.co.
