Space India Builders, a leading real estate developer specializing in affordable housing solutions, aimed to increase its lead pipeline for new housing projects across Maharashtra. To meet their objectives, Space India Builders partnered with Psyber Inc., leveraging our expertise in digital marketing to design a high-impact lead generation campaign targeting prospective homebuyers.
Objectives
Lead Generation Campaign: Design and execute a targeted digital ad campaign to drive high-quality leads.
Audience Targeting: Identify key demographics and buyer personas, focusing on individuals interested in affordable and ready-to-move housing options.
Social Media Optimization: Enhance Space India’s social media presence to attract potential buyers and encourage engagement.
Landing Page Development: Create a high-converting landing page optimized for capturing leads.
Retargeting Strategy: Implement retargeting tactics to re-engage users who showed interest but did not complete the lead form.
Approach
1. Lead Generation Campaign
Facebook Ads Strategy: Developed a Facebook Ads campaign with tailored messaging for different buyer personas, highlighting affordability, location benefits, and easy financing options.
Compelling Ad Creative: Designed eye-catching visuals showcasing completed projects, attractive property interiors, and lifestyle features to appeal to first-time homebuyers and families.
Clear Call-to-Action (CTA): Emphasized strong CTAs such as “Schedule a Visit,” “Request Brochure,” and “Explore Homes,” encouraging immediate engagement and lead form completions.
2. Audience Targeting
Persona Development: Created detailed buyer personas based on location, income levels, and interest in affordable housing to ensure ads reached the most relevant audience.
Geographic Targeting: Focused campaigns on key areas in Maharashtra with high housing demand, targeting cities and suburbs within a reasonable commute to business hubs.
Interest-Based Targeting: Targeted interests related to real estate, home ownership, and financial services, maximizing ad relevance for potential buyers.
3. Social Media Optimization
Content Strategy: Designed an engaging content calendar for Facebook, featuring project updates, virtual property tours, financing tips, and testimonials from satisfied clients.
Lead Generation Forms: Incorporated Facebook’s lead forms directly within ads, allowing users to submit their information seamlessly without leaving the platform.
Engagement Campaigns: Ran occasional engagement-focused posts, such as polls and Q&A sessions, to address common queries about the properties and generate organic interest.
4. Landing Page Development
Conversion-Focused Design: Created a landing page specifically for the campaign with a streamlined, mobile-friendly layout featuring key project details, a lead form, and client testimonials.
Highlighting USPs: Emphasized unique selling points such as affordability, easy financing options, and prime locations to resonate with budget-conscious buyers.
Quick Contact Options: Enabled quick contact methods, including one-click calling and WhatsApp messaging, providing multiple ways for prospects to connect instantly.
5. Retargeting Strategy
Website Retargeting Ads: Set up retargeting campaigns to follow up with users who visited the landing page but did not fill out the lead form, providing gentle reminders and added incentives.
Custom Audience Retargeting: Built custom audiences based on previous engagement with Space India’s social media pages, ads, and website interactions, re-engaging warm leads.
Lookalike Audiences: Used data from converted leads to create lookalike audiences, expanding reach to individuals with similar characteristics to those who had shown genuine interest.
Results
High-Quality Lead Generation: The campaign generated over 1,200 leads within the first three months, with a significant portion expressing strong buying intent.
Improved Conversion Rates: The optimized landing page and targeted ad creatives contributed to a 35% conversion rate, significantly increasing Space India’s pipeline of qualified leads.
Increased Social Media Engagement: Facebook page followers increased by 40%, and engagement rates improved by 55% as a result of the active content and engagement strategy.
Cost-Effective Lead Generation: Through effective targeting and retargeting, the campaign achieved a lower cost per lead, maximizing the advertising budget and ROI.
Enhanced Brand Visibility: The campaign significantly boosted Space India Builders’ brand awareness within Maharashtra, establishing the company as a trusted name in affordable housing.
Conclusion
With Psyber Inc.’s strategic lead generation campaign, Space India Builders successfully expanded its customer base and increased its pipeline of qualified leads. This partnership demonstrates how a targeted, data-driven approach can drive meaningful results in the real estate industry.