There is no more potent digital marketing technique than email marketing for creating and converting prospects. Consumers are linked to digital technology 24 hours a day, seven days a week in today’s environment. With so much noise, it might be difficult to stand out from the crowd. Opt-in email marketing is one of the most effective methods to keep in front of prospects and customers. 

Despite the rise in popularity of mobile messengers and chat apps, studies reveal that over 61 percent of customers prefer facilitated brand contacts via email–and men and women of all ages share this choice. Email marketing is more important than ever before because of its broad use and growing worldwide importance.

Email marketing is a digital marketing technique utilized by thousands of organizations across the world to generate brand awareness, revenues, and client connections. Email marketing businesses use different email service providers (ESPs) to send out automated, customized marketing emails with brand promotions and announcements. Email marketing includes anything from weekly email newsletters and discount alerts to customer survey forms and event invites. Email is used as a content delivery medium by 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertising globally.

Psyber offers a wide range of email marketing services tailored to your brand’s objectives, budget, and target market segments. Schedule a meeting with our email marketing firm to explore the value of email marketing in reaching your objectives. Email marketing campaigns, when done correctly, are easy, efficient, cost-effective, and read by the people. Psyber’s opt-in email marketing, drip email marketing, and marketing automation are low-cost ways to boost referrals, up-sells, leads, and scheduled tasks (sales)

Why E-mail Marketing

When social media platforms are so widely available and social media traffic have risen dramatically over time, many marketers wonder why email marketing is so vital. But here’s the thing: people still check their inboxes for special offers from the brands they care about. In fact, 44% of users check their emails for business promotions, whereas only 4% use social media sites to learn about marketing campaigns.

That is only the tip of the iceberg when it comes to the possibilities. With the abundance of options that web email marketing provides, you’re one step closer to increasing conversions for your company.

Build customer loyalty- Regular brand interactions are required for strong client connections, and consistent web email marketing conversations with customers allow any organization to build brand loyalty while boosting sales. Employing the best email campaigns to engage with and advertise to an existing client is six to twelve times less expensive than using other marketing channels like paid advertising or social network marketing. 

Expanding business- Traditional marketing tactics have been shown to have less reach and engagement potential than email initiatives. According to statistics, 72% of email users check their mailbox over six times per day, and 92% of internet users have at least one email account. Email marketing experts can help you contact your target audiences on any device while remaining non-invasive and in compliance with the CAN-SPAM Act.

Connect with the audience– One of the numerous advantages of using B2C and B2B email marketing to reach your customers is hyper-personalized communication. While traditional marketing approaches focus on sending a wide message to a vast audience, marketing emails enable you to offer unique discounts and codes, tailored messages, and data-driven campaigns.

Saves time- Email marketing is substantially less labor-intensive than traditional marketing for small businesses, franchises, and multi-location businesses. There is no need to worry about postage or labeling for each campaign that is distributed. Targeted email marketing allows you to contact and engage with your desired market segments (whether there are a few hundred or a few hundred thousand) in minutes. The top email marketing businesses can help you if you don’t have time to master the ropes of email campaign optimization.

Data Analytics- Email marketing software provides important insight into performing your targeted email marketing efforts and deployed campaigns through data and analytics. The most typically reported engagement metrics are open rates, click rates, and click-through rates (CTRs), bounces, and conversions. Depending on your marketing goals, a skilled email marketing specialist can analyze the numbers and translate them into useful applications to better target your audiences.

Psyber team that runs email marketing campaigns for our clients maintains a close eye on performance as an expert agency engaged in email campaigns for promoting a variety of products/services. With passaging time, we have gained valuable insights, talents, and approaches that allow us to get closer to our audience. We can create extremely aggressive ads in the most cost-effective packages. Our reputation as a provider of email marketing campaigns is built on the strength of our email infrastructure, templates, and performance. Our creative email marketing campaigns elicited high engagement and response, propelling our client’s website traffic to new heights.