Simplotel, a leading SaaS provider offering website and digital marketing solutions for hotels, partnered with Psyber Inc. to strengthen its online presence and generate high-quality leads through SEO and PPC. With a focus on capturing the interest of hotel owners and managers, Simplotel aimed to drive more relevant traffic to its site, establish authority in the hospitality technology industry, and increase conversions for its solutions.
Objectives
Search Engine Optimization (SEO): Improve organic visibility for keywords related to hotel website solutions, online booking, and digital marketing in hospitality.
Pay-Per-Click Advertising (PPC): Drive targeted traffic through paid search ads, focusing on maximizing return on ad spend (ROAS).
Lead Generation Optimization: Increase qualified leads by improving user experience and conversion rates on key landing pages.
Brand Awareness: Strengthen brand recognition among hotel industry decision-makers through strategic content and visibility on search engines.
Approach
1. Search Engine Optimization (SEO)
Keyword Research and Targeting: Conducted in-depth keyword research to identify high-intent keywords related to hotel booking engines, hotel websites, and SEO for hospitality, focusing on terms frequently searched by hoteliers and decision-makers.
Content Strategy Development: Developed SEO-focused content, including blog posts, case studies, and whitepapers, that addressed pain points of hotel owners and showcased Simplotel’s expertise.
On-Page Optimization: Enhanced on-page elements, including metadata, headings, and internal linking structure, to improve page relevance for targeted keywords.
Technical SEO: Improved site speed, mobile responsiveness, and other technical factors to ensure smooth user experience and search engine compliance.
2. Pay-Per-Click Advertising (PPC)
Google Ads Campaigns: Created Google Search Ads targeting keywords with high commercial intent, such as “hotel booking engine,” “website for hotels,” and “hotel digital marketing solutions.”
Ad Copy Optimization: Developed compelling ad copy that emphasized Simplotel’s unique benefits, such as boosting direct bookings and improving digital presence, which resonates with hotel owners.
Landing Page Alignment: Directed PPC traffic to dedicated landing pages optimized with clear CTAs and relevant content, streamlining the user journey to increase lead conversions.
Remarketing Ads: Implemented remarketing campaigns to re-engage visitors who previously interacted with the site, increasing the likelihood of conversion.
3. Lead Generation Optimization
Conversion Rate Optimization (CRO): Optimized landing pages by improving page layout, shortening lead forms, and adding testimonials, which helped increase visitor-to-lead conversion rates.
A/B Testing: Conducted A/B tests on key pages to refine CTA placement, copy, and form structure, identifying the elements that drove the highest lead conversions.
Live Chat Integration: Introduced a live chat feature on the website to assist users in real-time, answer product queries, and capture leads directly from the chat.
4. Brand Awareness
Thought Leadership Content: Developed content addressing the latest trends and challenges in hotel digital marketing, building Simplotel’s authority as an industry expert.
Social Media Amplification: Shared SEO-driven content on social media platforms, creating additional touchpoints for hotel industry professionals and boosting brand recognition.
Industry Keywords Ranking: Focused on ranking for industry-specific keywords, increasing visibility and authority on topics relevant to hotel digital transformation.
Results
Increased Organic Traffic: SEO improvements led to a 60% increase in organic traffic within six months, with a notable rise in high-intent visitors from hospitality-focused keywords.
Improved Ad Performance and ROAS: PPC campaigns achieved a 40% increase in ROAS, effectively reaching decision-makers in the hotel industry and generating more qualified leads.
Enhanced Lead Generation: Conversion optimization efforts yielded a 35% increase in lead form submissions, with a significant boost in inquiries from hotel owners and managers.
Higher Search Engine Rankings: Targeted SEO efforts improved rankings for several key industry terms, solidifying Simplotel’s online presence in the hotel technology space.
Strengthened Brand Authority: Content and SEO strategies increased Simplotel’s visibility, leading to more frequent mentions in industry-related search results and reinforcing its brand as a trusted solution for hotels.
Conclusion
By partnering with Psyber Inc., Simplotel successfully enhanced its digital presence through targeted SEO and PPC strategies, driving increased traffic, qualified leads, and brand recognition. This collaboration illustrates the effectiveness of a well-rounded approach to digital marketing, enabling Simplotel to become a top choice for hospitality technology solutions.