Case Study: Facebook and Instagram Lead Generation for
Aga Hall Estate with Psyber Inc.
Client: Aga Hall Estate
Industry: Luxury Real Estate
Facebook Page: Aga Hall Estate
Introduction
Aga Hall Estate, a premier luxury real estate development,
aimed to generate qualified leads for its high-end residential offerings in
South Mumbai. To achieve this, Aga Hall Estate partnered with Psyber Inc. to
design a targeted lead generation campaign on Facebook and Instagram,
leveraging the power of social media to reach potential buyers and investors.
Objectives
- Lead
Generation: Generate high-quality leads for Aga Hall Estate’s
luxury residences.
- Audience
Targeting: Identify and reach affluent individuals interested in
premium real estate in South Mumbai.
- Brand
Awareness: Build brand visibility and engagement across Facebook
and Instagram.
Approach
1. Audience Research and Segmentation
- Demographic
and Psychographic Targeting:
- Conducted
in-depth research to identify the ideal buyer profile, focusing on
affluent professionals, business owners, and HNIs (high-net-worth
individuals) interested in luxury properties.
- Targeted
individuals aged 30-55, with specific interests in real estate, luxury
living, and high-end lifestyle products.
- Geo-Targeting:
- Emphasized
geo-targeting to focus on South Mumbai and neighbouring high-income
regions, ensuring ads reached prospects with proximity to Aga Hall
Estate’s location.
- Extended
targeting to NRI audiences and HNIs living abroad with an interest in
real estate investment in India, especially those familiar with Mumbai.
2. Ad Campaign Strategy and Creative Development
- Ad
Formats and Content:
- Designed
visually compelling carousel and video ads showcasing Aga Hall Estate’s
stunning property features, including panoramic city views, luxurious
interiors, and premium amenities.
- Created
a mix of formats to test performance, including:
- Carousel
Ads: Highlighting different aspects of the property (amenities,
interiors, location benefits) to engage users as they swipe through the
images.
- Video
Ads: Providing an immersive virtual tour experience to capture
attention and encourage users to envision the lifestyle offered by Aga
Hall Estate.
- Copy
and CTA Optimization:
- Used
persuasive ad copy that conveyed exclusivity and sophistication, with
strong calls-to-action (CTAs) encouraging users to book a site visit or
register for more information.
- Implemented
urgency in messaging with limited-time offers and exclusive event
invitations to create FOMO (fear of missing out) among potential buyers.
3. Lead Form Integration and Customization
- In-App
Lead Form:
- Created
a seamless in-app lead form on Facebook and Instagram, allowing users to
submit their details without leaving the platform, which increased
conversion rates.
- Customized
the lead form to capture essential information such as name, email, phone
number, and preferred contact time, while keeping it concise to reduce
drop-offs.
- Instant
Replies and Follow-Up:
- Set
up automated instant replies to acknowledge leads immediately upon form
submission, increasing engagement and ensuring potential clients felt valued.
- Integrated
leads directly into Aga Hall Estate’s CRM for prompt follow-up by the
sales team, maximizing the chances of conversion.
4. Campaign Optimization and A/B Testing
- A/B
Testing of Ad Variants:
- Conducted
A/B tests on various elements including visuals, ad copy, and CTAs to
determine the best-performing combinations.
- Adjusted
audience targeting based on performance, focusing on high-converting
segments such as individuals with a strong interest in luxury goods and
high-net-worth communities.
- Budget
Allocation and Bid Optimization:
- Monitored
the campaign daily and reallocated budget toward the highest-performing
ad sets, optimizing bid strategies to maximize ROI.
- Adjusted
bids based on peak engagement times, ensuring the ads reached the
audience at optimal times.
Results
- High-Quality
Lead Generation:
- Generated
over 300 qualified leads in the first 60 days of the campaign, with an
above-average conversion rate from social media to Aga Hall Estate’s
sales funnel.
- The
lead form completion rate was 70%, indicating effective ad and form
design that minimized drop-offs.
- Enhanced
Brand Visibility and Engagement:
- The
campaign increased Aga Hall Estate’s social media engagement by 60%, with
significant interactions (likes, shares, comments) on the luxury property
ads.
- Built
a strong social media presence, growing the follower base on Facebook and
Instagram by 40% as more users showed interest in the property and brand.
- Improved
Lead Quality and Conversion Rate:
- By
focusing on affluent target demographics and geo-targeting, the campaign
attracted high-quality leads with genuine interest in luxury real estate,
resulting in higher-quality site visit bookings.
- Follow-up
with automated responses and CRM integration allowed for quick engagement
with leads, increasing the likelihood of conversion.
Conclusion
Psyber Inc.’s targeted social media lead generation strategy
successfully positioned Aga Hall Estate as a top choice for luxury property
seekers, driving engagement and producing valuable leads. The campaign’s
success underscores the importance of tailored targeting, compelling creatives,
and optimized lead capture for real estate brands in the competitive luxury
market.
For more information on how Psyber Inc. can help your real
estate brand with digital marketing and lead generation, visit www.psyber.co.
