Project Overview
AlphaSense is a global AI-powered market intelligence platform used by Fortune 500 companies, investment firms, and consulting organizations. The objective was to penetrate the Indian market and generate high-quality enterprise leads for sales demos and onboarding.
Psyber Inc was engaged to design, execute, and optimize a performance-driven lead generation campaign using Meta advertising platforms, focusing on decision-makers, analysts, consultants, and corporate research teams.
Campaign Objectives
- Generate qualified B2B leads in India
- Drive demo requests and enterprise inquiries
- Maintain lead quality and conversion efficiency
- Build market awareness among professionals
- Scale predictable lead acquisition
Strategy & Execution
🎯 Audience Targeting
- Investment analysts
- Equity research professionals
- Consulting professionals
- Corporate strategy teams
- CXOs and decision makers
- Lookalike and retargeting audiences
🧲 Funnel Design
- Lead magnet landing pages
- Instant lead forms for fast conversions
- CRM integration for sales follow-up
- Lead scoring logic setup
🎨 Creative Strategy
- Problem-solution messaging
- Product demo value propositions
- Industry use-case creatives
- Data intelligence positioning
- A/B creative testing
📈 Performance Optimization
- CPL optimization
- Audience refinement
- Conversion quality tracking
- Lead validation workflows
- Scaling profitable ad sets
Results Achieved
🚀 Consistent enterprise lead flow from Indian market
📈 Strong CPL efficiency compared to benchmarks
🎯 High lead-to-demo conversion rate
📊 Improved targeting accuracy over time
🌍 Successful regional expansion support
(Exact metrics protected under NDA.)
Business Impact
- Enabled AlphaSense to expand its India sales pipeline
- Reduced cost per qualified lead
- Built predictable acquisition channel
- Strengthened brand visibility in emerging market
Why This Case Strengthens Psyber Inc
✅ Enterprise SaaS lead generation expertise
✅ Meta Ads performance mastery
✅ B2B funnel optimization
✅ CRM-integrated pipelines
✅ International market scaling
✅ ROI-driven growth execution