Case Study: Generating Leads for Arkade Aura through a High-Converting Landing Page
and SEO with Psyber Inc.
Client: Arkade Aura
Industry: Real Estate
Website: arkadeaura.com
Introduction
Arkade Aura, a luxury real estate development, required an
optimized website landing page to attract and capture leads effectively. The
objective was to create a user-friendly landing page that would not only
showcase Arkade Aura’s premium features but also maximize lead generation.
Psyber Inc. partnered with Arkade Aura to develop a responsive landing page in
Node.js, equipped with SEO basics to increase search visibility.
Objectives
- Lead
Generation: Design a high-converting landing page that captures
visitor information efficiently.
- Improve
Online Visibility: Implement basic SEO to increase organic
traffic and improve search engine ranking.
- User
Experience Optimization: Ensure a seamless user experience that
appeals to Arkade Aura’s target audience of luxury property seekers.
Approach
1. Landing Page Development in Node.js
- Design
and User Flow:
- Psyber
Inc. created a sleek, visually appealing landing page focused on Arkade
Aura’s premium amenities, location benefits, and unique selling points.
- Designed
the layout to guide visitors naturally toward filling out the lead form,
with prominent call-to-action (CTA) buttons and strategically placed
information sections.
- Mobile
Optimization:
- Ensured
the landing page was fully responsive, providing an optimal experience
across all devices, especially mobile, as a significant portion of real
estate searches are conducted on mobile.
- Performance
and Speed Optimization:
- Node.js
allowed for an efficient and fast-loading landing page, reducing bounce
rates and increasing the likelihood of visitor engagement.
- Compressed
images and optimized code to enhance load speed, improving user retention
on the page.
- Lead
Capture Form:
- Created
a simple and intuitive lead capture form, requesting only essential
information to encourage submissions without overwhelming visitors.
- Integrated
form submissions with Arkade Aura’s CRM system for seamless lead
management and follow-up.
2. Basic SEO Implementation
- Keyword
Research and Optimization:
- Conducted
keyword research to identify terms relevant to the luxury real estate
market and Arkade Aura’s specific offerings, focusing on keywords like
“luxury apartments in Mumbai,” “Arkade Aura,” and “real estate in
Goregaon.”
- Optimized
page titles, Meta descriptions, and header tags with primary and
secondary keywords to improve search engine visibility.
- On-Page
SEO Elements:
- Added
optimized alt tags to images, ensuring they contributed to SEO while
enhancing accessibility.
- Structured
content with clear headers and concise, keyword-rich descriptions of
Arkade Aura’s amenities, location, and lifestyle benefits.
- Local
SEO Optimization:
- Included
location-specific keywords and embedded a Google Maps snippet to
strengthen Arkade Aura’s presence in local search results.
- Submitted
the landing page to Google Search Console to monitor performance and
identify improvement areas for ongoing SEO.
3. Analytics and Tracking Setup
- Conversion
Tracking:
- Set
up Google Analytics and conversion tracking to monitor lead form
submissions and understand visitor behaviour.
- Analysed
metrics like bounce rate, session duration, and conversion rates to
refine and optimize the page over time.
- Continuous
Optimization:
- Monitored
SEO performance and visitor analytics, making adjustments based on data
insights to improve both traffic and lead conversion rates continuously.
Results
- Enhanced
Lead Generation:
- The
new landing page achieved a 40% increase in lead submissions within the
first two months, capturing high-quality leads for Arkade Aura’s sales
team to follow up on.
- Improved
visitor engagement due to a clean design and user-friendly form, with an
85% form completion rate among visitors who initiated the process.
- Improved
Search Engine Visibility:
- The
SEO efforts led to a 30% increase in organic traffic, bringing more
relevant visitors interested in luxury real estate to the site.
- Arkade
Aura’s landing page began ranking on the first page of Google for key
terms such as “luxury apartments in Goregaon” and “Arkade Aura Mumbai,”
making it more discoverable to potential buyers.
- Higher
User Retention and Lower Bounce Rates:
- The
fast-loading page with optimized visuals and content resulted in a 25%
decrease in bounce rate and an increase in session duration, indicating
an effective user experience.
Conclusion
Psyber Inc.’s targeted approach of designing a
high-performance landing page and implementing basic SEO helped Arkade Aura
effectively capture leads and improve online visibility. The optimized landing
page now serves as a critical asset in Arkade Aura’s digital marketing
strategy, attracting qualified prospects in the competitive real estate market.
For more information on how Psyber Inc. can assist with your
lead generation and digital marketing needs, visit www.psyber.co.
