Project Overview
Art Dubai is one of the world’s leading international art fairs, attracting collectors, galleries, artists, and art enthusiasts globally. The objective was to rapidly scale mobile app adoption ahead of the exhibition season to improve visitor engagement, ticket access, schedules, and live updates.
Psyber Inc was onboarded to build and execute a full-funnel performance campaign focused on app installs, audience engagement, and remarketing automation.
Campaign Objectives
- Drive high-volume app installs before event launch
- Build engagement with event attendees and exhibitors
- Retarget interested users via WhatsApp automation
- Maximize reach among high-intent art audiences
- Maintain efficient CPI and conversion quality
Strategy Executed
🎯 Audience Targeting
- Art collectors & investors
- Luxury lifestyle audiences
- Exhibition attendees
- Gallery owners and curators
- International travelers
- Lookalike and retargeting audiences
🎥 Creative Strategy
- Event teaser videos
- Artist showcase creatives
- Schedule preview ads
- App utility highlights
- Multilingual creatives for regional targeting
📈 Media Buying & Optimization
- Google App Campaigns (Search, Display, YouTube)
- Meta performance campaigns
- Automated bidding optimization
- Geo scaling strategy
- Continuous creative testing
💬 WhatsApp Marketing Automation
- Event reminders
- App install nudges
- Ticket updates
- Schedule alerts
- Engagement follow-ups
Results Achieved
🚀 Significant increase in app downloads within campaign window
📈 Strong CPI optimization across Google & Meta
🎯 High-intent user engagement
💬 High open and response rates on WhatsApp campaigns
🌍 International audience reach
(Performance metrics protected under client NDA.)
Business Impact
- Increased event footfall engagement
- Higher app adoption among attendees
- Improved visitor communication efficiency
- Strong brand visibility before event launch
- Scalable acquisition model for future events
Why This Case Is Powerful for Psyber Inc
✅ Enterprise-grade campaign execution
✅ Multi-channel funnel orchestration
✅ WhatsApp automation integration
✅ International audience scaling
✅ Event marketing expertise
✅ Performance-driven execution