Project Overview
Cyberhaven provides advanced data detection and response solutions for enterprise cybersecurity and insider threat protection. The objective was to drive high-quality free trial signups from IT leaders, CISOs, security teams, and enterprise buyers while maintaining acquisition efficiency and lead quality.
Psyber Inc built a high-intent acquisition funnel combining search-driven demand capture with YouTube awareness and retargeting strategies.
Campaign Objectives
- Generate qualified free trial signups
- Reach enterprise cybersecurity decision-makers
- Maintain strong trial-to-demo potential
- Optimize cost per trial acquisition
- Scale globally with consistent quality
Strategy & Execution
🎯 Audience Targeting
- CISOs and security leaders
- IT infrastructure managers
- Enterprise security teams
- Compliance professionals
- Cloud security buyers
- Lookalike and remarketing segments
🔍 Search Demand Capture
- High-intent cybersecurity keywords
- Competitor targeting campaigns
- Solution-based keyword clusters
- Conversion-focused bidding strategies
📺 YouTube Awareness & Retargeting
- Explainer video campaigns
- Product walkthrough creatives
- Problem-solution storytelling
- Sequential remarketing funnels
📊 Funnel Optimization
- Landing page CRO support
- Trial conversion tracking
- Lead quality analysis
- Budget reallocation automation
Results Achieved
🚀 Consistent growth in qualified free trial signups
📈 Efficient cost per acquisition
🎯 High-intent audience engagement
📺 Strong video view-through rates
🔁 Scalable funnel performance
(Exact performance metrics protected under NDA.)
Business Impact
- Increased enterprise trial pipeline
- Reduced reliance on outbound sales
- Improved funnel predictability
- Built scalable acquisition framework