Project Overview
Dubai Properties is one of the UAE’s leading real estate developers, managing premium residential communities and commercial developments. The objective was to successfully launch their mobile application and drive rapid user adoption among property owners, tenants, investors, and prospects.
Psyber Inc was entrusted with the end-to-end performance strategy including campaign setup, audience targeting, creative optimization, and scalable acquisition across high-intent digital channels.
Campaign Objectives
- Launch the Dubai Properties mobile app successfully in the UAE
- Drive high-quality app installs
- Build awareness among residents, investors, and brokers
- Maintain strong CPI efficiency
- Generate consistent post-install engagement
Strategy & Execution
🎯 Target Audience Strategy
- Property owners & tenants
- Real estate investors
- High-income residents
- Expats living in UAE
- Property seekers and brokers
- Lookalike and retargeting segments
📲 Media Buying Strategy
- Google Universal App Campaigns (Search, Display, YouTube)
- Keyword-based high-intent targeting
- Smart bidding and automated optimization
- Geo-fenced campaigns across Dubai communities
🎨 Creative Optimization
- App feature highlight creatives
- Community lifestyle visuals
- Property management convenience messaging
- Multiple ad format testing
📊 Conversion Tracking & Optimization
- Firebase + Google Analytics integration
- Install-to-event optimization
- Funnel quality analysis
- Continuous bid optimization
Results Achieved
🚀 Strong app adoption during launch phase
📈 Consistent CPI optimization
🎯 High-quality installs with engagement
📱 Increased brand visibility across UAE digital channels
🔁 Scalable acquisition model for ongoing growth
(Exact metrics protected under NDA.)
Business Impact
- Accelerated digital adoption among residents
- Reduced dependency on offline service channels
- Improved customer service efficiency
- Strong foundation for ongoing app growth campaigns
Why This Matters for Psyber Inc
✅ Enterprise real estate campaign execution
✅ App launch expertise
✅ High-scale performance marketing
✅ Data-driven optimization
✅ Middle East market experience
✅ ROI-focused execution