Project Overview
Gusto is a leading all-in-one HR, payroll, and benefits platform serving millions of businesses globally. The objective was to strengthen organic visibility, improve keyword rankings, and scale high-quality backlink authority to support long-term inbound demand generation and domain credibility.
Psyber Inc executed a structured SEO and backlink growth strategy aligned with Google’s E-E-A-T standards and enterprise-level compliance.
Campaign Objectives
- Improve keyword rankings across competitive HR SaaS terms
- Build high-authority backlinks from relevant domains
- Strengthen domain authority and trust signals
- Increase organic traffic consistency
- Maintain white-hat SEO compliance
Strategy & Execution
🔍 Technical & On-Page SEO
- Site structure optimization
- Page speed improvements
- Internal linking architecture
- Metadata optimization
- Schema validation
- Crawl budget optimization
🧠 Content & Keyword Strategy
- Keyword gap analysis
- Search intent mapping
- Topical cluster planning
- Long-tail keyword targeting
- Evergreen content optimization
🔗 Backlink Acquisition Strategy
- Authority guest placements
- Editorial link outreach
- SaaS partnerships
- Digital PR placements
- Anchor profile balancing
- Toxic link cleanup
📈 Tracking & Optimization
- Rank tracking automation
- Backlink health monitoring
- Anchor diversification
- Traffic quality analysis
- Conversion path optimization
Results Achieved
🚀 Growth in organic keyword rankings
📈 Improved domain authority and trust metrics
🔗 Acquisition of high-quality editorial backlinks
🎯 Increased organic traffic consistency
📊 Improved crawl efficiency and indexation
(Exact metrics protected under NDA.)
Business Impact
- Strengthened long-term inbound lead pipeline
- Reduced dependency on paid acquisition
- Improved competitive visibility
- Built sustainable SEO asset value