Hala Mobility

Case Study: Instagram Lead Generation Campaign for Hala Mobility

November 06, 2024

Hala Mobility

Instagram Lead Generation Campaign for Hala Mobility.

Case Study: Instagram Lead Generation Campaign for Hala Mobility

Client: Hala Mobility
Industry: Electric Mobility Solutions
Website: Hala Mobility


Introduction

Hala Mobility offers sustainable urban mobility solutions through electric scooters and rental services across several Indian cities. As
the demand for eco-friendly transportation solutions grows, Hala Mobility aims to reach individuals looking for cost-effective, sustainable, and convenient modes of transport. Hala Mobility collaborated with Psyber Inc. to generate high-quality leads through Instagram, targeting potential customers interested in electric mobility options.

Case Study: Instagram Lead Generation Campaign for Hala Mobility

Case Study: Instagram Lead Generation Campaign for Hala Mobility

Objectives

  1. Generate
    Leads:
     Attract and capture potential customer information for
    Hala Mobility’s electric scooter rental services.
  2. Increase
    Brand Awareness:
     Boost visibility for Hala Mobility on Instagram
    and position it as a leading eco-friendly transportation option.
  3. Drive
    Engagement:
     Encourage users to engage with Hala Mobility’s
    content and learn more about their electric mobility services.

Approach

1. Targeted Audience Research and Custom Audience
Segmentation

  • Audience
    Profiling:

    • Defined
      target demographics including urban residents aged 18-35 with an interest
      in sustainable transportation, environmental initiatives, and
      tech-forward lifestyle solutions.
    • Focused
      on regions where Hala Mobility services are currently available to ensure
      leads were relevant and likely to convert.
    • Lookalike
      Audience Creation:

      • Created
        lookalike audiences based on past website visitors and engaged followers
        on Hala Mobility’s Instagram and Facebook pages. This helped expand reach
        to users with similar interests and behaviours.

2. Creative and Engaging Ad Formats

  • Carousel
    Ads Showcasing Key Features:

    • Developed
      carousel ads displaying Hala Mobility’s electric scooters, app interface,
      and eco-friendly benefits. Each slide highlighted key features like
      affordability, sustainability, and convenience to quickly convey Hala’s
      unique value proposition.
    • Added
      CTAs on each slide encouraging users to swipe through and “Learn More”
      about booking options.
  • Video
    Ads for Awareness and Lead Generation:

    • Created
      short video ads featuring real-life scenarios of Hala Mobility scooters
      in use, appealing to users looking for quick, green transportation.
    • Embedded
      clear CTAs such as “Book Your Ride Today” and “Sign Up for Early Access”
      to drive immediate action.
  • Story
    Ads with Swipe-Up Feature:

    • Leveraged
      Instagram Story Ads to capture the audience’s attention with a quick,
      dynamic ad showcasing Hala’s electric scooters on the move.
    • Integrated
      the swipe-up feature linking directly to a lead capture form, simplifying
      the sign-up process and encouraging immediate user action.

3. Lead Magnet and Incentive Strategy

  • Incentivized
    Lead Form Submissions:

    • Offered
      exclusive discounts on first rentals and special offers for early
      sign-ups, encouraging users to leave their information on the lead
      capture form.
    • Highlighted
      the offer in ad captions and visuals to capture attention and increase
      the likelihood of sign-ups.
  • Simplified
    Lead Capture Process:

    • Used
      Instagram’s native lead forms with pre-filled data options, making it
      easier for users to submit their information with minimal effort.
    • Ensured
      the lead form was optimized for mobile, focusing on a seamless, quick
      process from ad click to form submission.

4. Retargeting Strategy for Increased Conversion

  • Retargeting
    Warm Leads:

    • Retargeted
      users who had engaged with the initial ad but hadn’t completed the lead
      form, serving them with follow-up ads that reminded them of Hala
      Mobility’s benefits and the limited-time offer.
    • Used
      engaging copy such as “Ready to Ride Green?” to re-engage interested
      users and move them toward conversion.
  • Retargeting
    Website Visitors:

    • Utilized
      Facebook Pixel to retarget users who had visited the Hala Mobility
      website from Instagram, encouraging them to return and sign up for the
      electric scooter service.

5. Brand-Building Content and Engagement Boosting

  • Educational
    and Interactive Content:

    • Shared
      Instagram posts and stories explaining the environmental benefits of
      electric scooters, the simplicity of using Hala’s service, and FAQs about
      rentals.
    • Leveraged
      interactive story features like polls (“Would you try an electric
      scooter?”) to foster engagement and curiosity about the brand.
  • Influencer
    Partnerships:

    • Partnered
      with eco-conscious influencers who shared their experiences using Hala
      Mobility scooters, reaching a broader, like-minded audience.
    • These
      influencers posted stories with direct swipe-up links to Hala’s lead
      form, increasing credibility and attracting more engaged leads.

Results

  1. Lead
    Generation Success:

    • Generated
      over 1,500 qualified leads within the first month of the campaign, with a
      high conversion rate due to targeted ad placements and optimized lead
      capture forms.
    • Cost
      per lead (CPL) remained well within the client’s budget, with a strong
      return on ad spend (ROAS).
  2. Enhanced
    Brand Awareness and Engagement:

    • Achieved
      a 70% increase in profile visits and a 60% increase in post engagement,
      indicating a significant rise in interest and awareness.
    • The
      campaign helped establish Hala Mobility as a go-to option for
      eco-friendly urban transport among Instagram’s young, environmentally
      conscious users.
  3. Improved
    Conversion Through Retargeting:

    • Retargeting
      efforts led to an additional 20% conversion rate among users who had
      engaged with initial ads, demonstrating the effectiveness of follow-up
      and reminder ads.
    • Remarketing
      to past visitors and engaged users proved valuable, maximizing lead
      quality and driving down overall CPL.

Conclusion

Psyber Inc.’s Instagram lead generation campaign helped Hala
Mobility attract a high volume of engaged leads within a short timeframe, while
also building brand awareness and positioning it as a sustainable transport
option. Through carefully crafted ad creatives, targeted segmentation, and
effective retargeting, we successfully connected Hala Mobility with potential
customers and expanded its user base in key locations.

For more information on how Psyber Inc. can support your
digital growth, visit www.psyber.co.

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