Hala Mobility

Case Study: Instagram Lead Generation Campaign for Hala Mobility

Client: Hala Mobility
Industry: Electric Mobility Solutions
Website: Hala Mobility

Introduction

Hala Mobility offers sustainable urban mobility solutions through electric scooters and rental services across several Indian cities. As
the demand for eco-friendly transportation solutions grows, Hala Mobility aims to reach individuals looking for cost-effective, sustainable, and convenient modes of transport. Hala Mobility collaborated with Psyber Inc. to generate high-quality leads through Instagram, targeting potential customers interested in electric mobility options.

Case Study: Instagram Lead Generation Campaign for Hala Mobility

Objectives

1. Generate
   Leads: Attract and capture potential customer information for
   Hala Mobility’s electric scooter rental services.
2. Increase
   Brand Awareness: Boost visibility for Hala Mobility on Instagram
   and position it as a leading eco-friendly transportation option.
3. Drive
   Engagement: Encourage users to engage with Hala Mobility’s
   content and learn more about their electric mobility services.

Approach

1. Targeted Audience Research and Custom Audience
Segmentation

• Audience
  Profiling:
  
  • Defined
    target demographics including urban residents aged 18-35 with an interest
    in sustainable transportation, environmental initiatives, and
    tech-forward lifestyle solutions.
  • Focused
    on regions where Hala Mobility services are currently available to ensure
    leads were relevant and likely to convert.

  • Lookalike
    Audience Creation:

    • Created
      lookalike audiences based on past website visitors and engaged followers
      on Hala Mobility’s Instagram and Facebook pages. This helped expand reach
      to users with similar interests and behaviours.

2. Creative and Engaging Ad Formats

• Carousel
  Ads Showcasing Key Features:
  
  • Developed
    carousel ads displaying Hala Mobility’s electric scooters, app interface,
    and eco-friendly benefits. Each slide highlighted key features like
    affordability, sustainability, and convenience to quickly convey Hala’s
    unique value proposition.
  • Added
    CTAs on each slide encouraging users to swipe through and “Learn More”
    about booking options.
• Video
  Ads for Awareness and Lead Generation:
  
  • Created
    short video ads featuring real-life scenarios of Hala Mobility scooters
    in use, appealing to users looking for quick, green transportation.
  • Embedded
    clear CTAs such as “Book Your Ride Today” and “Sign Up for Early Access”
    to drive immediate action.
• Story
  Ads with Swipe-Up Feature:
  
  • Leveraged
    Instagram Story Ads to capture the audience’s attention with a quick,
    dynamic ad showcasing Hala’s electric scooters on the move.
  • Integrated
    the swipe-up feature linking directly to a lead capture form, simplifying
    the sign-up process and encouraging immediate user action.

3. Lead Magnet and Incentive Strategy

• Incentivized
  Lead Form Submissions:
  
  • Offered
    exclusive discounts on first rentals and special offers for early
    sign-ups, encouraging users to leave their information on the lead
    capture form.
  • Highlighted
    the offer in ad captions and visuals to capture attention and increase
    the likelihood of sign-ups.
• Simplified
  Lead Capture Process:
  
  • Used
    Instagram’s native lead forms with pre-filled data options, making it
    easier for users to submit their information with minimal effort.
  • Ensured
    the lead form was optimized for mobile, focusing on a seamless, quick
    process from ad click to form submission.

4. Retargeting Strategy for Increased Conversion

• Retargeting
  Warm Leads:
  
  • Retargeted
    users who had engaged with the initial ad but hadn’t completed the lead
    form, serving them with follow-up ads that reminded them of Hala
    Mobility’s benefits and the limited-time offer.
  • Used
    engaging copy such as “Ready to Ride Green?” to re-engage interested
    users and move them toward conversion.
• Retargeting
  Website Visitors:
  
  • Utilized
    Facebook Pixel to retarget users who had visited the Hala Mobility
    website from Instagram, encouraging them to return and sign up for the
    electric scooter service.

5. Brand-Building Content and Engagement Boosting

• Educational
  and Interactive Content:
  
  • Shared
    Instagram posts and stories explaining the environmental benefits of
    electric scooters, the simplicity of using Hala’s service, and FAQs about
    rentals.
  • Leveraged
    interactive story features like polls (“Would you try an electric
    scooter?”) to foster engagement and curiosity about the brand.
• Influencer
  Partnerships:
  
  • Partnered
    with eco-conscious influencers who shared their experiences using Hala
    Mobility scooters, reaching a broader, like-minded audience.
  • These
    influencers posted stories with direct swipe-up links to Hala’s lead
    form, increasing credibility and attracting more engaged leads.

Results

1. Lead
   Generation Success:
   
   • Generated
     over 1,500 qualified leads within the first month of the campaign, with a
     high conversion rate due to targeted ad placements and optimized lead
     capture forms.
   • Cost
     per lead (CPL) remained well within the client’s budget, with a strong
     return on ad spend (ROAS).
2. Enhanced
   Brand Awareness and Engagement:
   
   • Achieved
     a 70% increase in profile visits and a 60% increase in post engagement,
     indicating a significant rise in interest and awareness.
   • The
     campaign helped establish Hala Mobility as a go-to option for
     eco-friendly urban transport among Instagram’s young, environmentally
     conscious users.
3. Improved
   Conversion Through Retargeting:
   
   • Retargeting
     efforts led to an additional 20% conversion rate among users who had
     engaged with initial ads, demonstrating the effectiveness of follow-up
     and reminder ads.
   • Remarketing
     to past visitors and engaged users proved valuable, maximizing lead
     quality and driving down overall CPL.

Conclusion

Psyber Inc.’s Instagram lead generation campaign helped Hala
Mobility attract a high volume of engaged leads within a short timeframe, while
also building brand awareness and positioning it as a sustainable transport
option. Through carefully crafted ad creatives, targeted segmentation, and
effective retargeting, we successfully connected Hala Mobility with potential
customers and expanded its user base in key locations.

For more information on how Psyber Inc. can support your
digital growth, visit www.psyber.co.