Case Study: Instagram Lead Generation Campaign for Hala
Mobility
Client: Hala Mobility
Industry: Electric Mobility Solutions
Website: Hala Mobility
Introduction
Hala Mobility offers sustainable urban mobility solutions
through electric scooters and rental services across several Indian cities. As
the demand for eco-friendly transportation solutions grows, Hala Mobility aims
to reach individuals looking for cost-effective, sustainable, and convenient
modes of transport. Hala Mobility collaborated with Psyber Inc. to generate
high-quality leads through Instagram, targeting potential customers interested
in electric mobility options.
Objectives
- Generate
Leads: Attract and capture potential customer information for
Hala Mobility’s electric scooter rental services.
- Increase
Brand Awareness: Boost visibility for Hala Mobility on Instagram
and position it as a leading eco-friendly transportation option.
- Drive
Engagement: Encourage users to engage with Hala Mobility’s
content and learn more about their electric mobility services.
Approach
1. Targeted Audience Research and Custom Audience
Segmentation
- Audience
Profiling:
- Defined
target demographics including urban residents aged 18-35 with an interest
in sustainable transportation, environmental initiatives, and
tech-forward lifestyle solutions.
- Focused
on regions where Hala Mobility services are currently available to ensure
leads were relevant and likely to convert.
- Lookalike
Audience Creation:
- Created
lookalike audiences based on past website visitors and engaged followers
on Hala Mobility’s Instagram and Facebook pages. This helped expand reach
to users with similar interests and behaviours.
2. Creative and Engaging Ad Formats
- Carousel
Ads Showcasing Key Features:
- Developed
carousel ads displaying Hala Mobility’s electric scooters, app interface,
and eco-friendly benefits. Each slide highlighted key features like
affordability, sustainability, and convenience to quickly convey Hala’s
unique value proposition.
- Added
CTAs on each slide encouraging users to swipe through and “Learn More”
about booking options.
- Video
Ads for Awareness and Lead Generation:
- Created
short video ads featuring real-life scenarios of Hala Mobility scooters
in use, appealing to users looking for quick, green transportation.
- Embedded
clear CTAs such as “Book Your Ride Today” and “Sign Up for Early Access”
to drive immediate action.
- Story
Ads with Swipe-Up Feature:
- Leveraged
Instagram Story Ads to capture the audience’s attention with a quick,
dynamic ad showcasing Hala’s electric scooters on the move.
- Integrated
the swipe-up feature linking directly to a lead capture form, simplifying
the sign-up process and encouraging immediate user action.
3. Lead Magnet and Incentive Strategy
- Incentivized
Lead Form Submissions:
- Offered
exclusive discounts on first rentals and special offers for early
sign-ups, encouraging users to leave their information on the lead
capture form.
- Highlighted
the offer in ad captions and visuals to capture attention and increase
the likelihood of sign-ups.
- Simplified
Lead Capture Process:
- Used
Instagram’s native lead forms with pre-filled data options, making it
easier for users to submit their information with minimal effort.
- Ensured
the lead form was optimized for mobile, focusing on a seamless, quick
process from ad click to form submission.
4. Retargeting Strategy for Increased Conversion
- Retargeting
Warm Leads:
- Retargeted
users who had engaged with the initial ad but hadn’t completed the lead
form, serving them with follow-up ads that reminded them of Hala
Mobility’s benefits and the limited-time offer.
- Used
engaging copy such as “Ready to Ride Green?” to re-engage interested
users and move them toward conversion.
- Retargeting
Website Visitors:
- Utilized
Facebook Pixel to retarget users who had visited the Hala Mobility
website from Instagram, encouraging them to return and sign up for the
electric scooter service.
5. Brand-Building Content and Engagement Boosting
- Educational
and Interactive Content:
- Shared
Instagram posts and stories explaining the environmental benefits of
electric scooters, the simplicity of using Hala’s service, and FAQs about
rentals.
- Leveraged
interactive story features like polls (“Would you try an electric
scooter?”) to foster engagement and curiosity about the brand.
- Influencer
Partnerships:
- Partnered
with eco-conscious influencers who shared their experiences using Hala
Mobility scooters, reaching a broader, like-minded audience.
- These
influencers posted stories with direct swipe-up links to Hala’s lead
form, increasing credibility and attracting more engaged leads.
Results
- Lead
Generation Success:
- Generated
over 1,500 qualified leads within the first month of the campaign, with a
high conversion rate due to targeted ad placements and optimized lead
capture forms.
- Cost
per lead (CPL) remained well within the client’s budget, with a strong
return on ad spend (ROAS).
- Enhanced
Brand Awareness and Engagement:
- Achieved
a 70% increase in profile visits and a 60% increase in post engagement,
indicating a significant rise in interest and awareness.
- The
campaign helped establish Hala Mobility as a go-to option for
eco-friendly urban transport among Instagram’s young, environmentally
conscious users.
- Improved
Conversion Through Retargeting:
- Retargeting
efforts led to an additional 20% conversion rate among users who had
engaged with initial ads, demonstrating the effectiveness of follow-up
and reminder ads.
- Remarketing
to past visitors and engaged users proved valuable, maximizing lead
quality and driving down overall CPL.
Conclusion
Psyber Inc.’s Instagram lead generation campaign helped Hala
Mobility attract a high volume of engaged leads within a short timeframe, while
also building brand awareness and positioning it as a sustainable transport
option. Through carefully crafted ad creatives, targeted segmentation, and
effective retargeting, we successfully connected Hala Mobility with potential
customers and expanded its user base in key locations.
For more information on how Psyber Inc. can support your
digital growth, visit www.psyber.co.
