Case Study: Increasing Online Visibility and Driving
Conversions for Infinit Golf with SEO and PPC by Psyber Inc.
Client: Infinit Golf
Industry: Golf Equipment & Apparel
Website: Infinit Golf
Introduction
Infinit Golf, a premium provider of golf equipment,
apparel, and accessories, partnered with Psyber Inc. to
strengthen its online presence and drive sales through SEO and PPC. The goal
was to enhance visibility, attract golf enthusiasts, and convert website
traffic into loyal customers. By implementing targeted digital marketing
strategies, Psyber Inc. helped Infinit Golf expand its reach and achieve
significant growth in conversions.
Objectives
- Search
Engine Optimization (SEO): Improve organic search visibility for
keywords related to golf products, equipment, and apparel.
- Pay-Per-Click
Advertising (PPC): Run targeted PPC campaigns to drive traffic to
high-intent product pages, focusing on increasing online sales and
maximizing return on ad spend (ROAS).
- Audience
targeting and Retargeting: Reach golf enthusiasts effectively and
re-engage previous website visitors.
- Conversion
Optimization: Enhance website user experience to increase
conversion rates and encourage repeat purchases.
Approach
1. Search Engine Optimization (SEO)
- Keyword
Research: Identified high-volume, high-intent keywords relevant
to golf products, including terms like “premium golf clubs,” “golf
apparel,” and “custom golf accessories,” targeting audiences with a strong
purchase intent.
- On-Page
Optimization: Optimized product and category pages with relevant
keywords, improved Meta tags, and enhanced page content to make it more
informative and engaging for users.
- Content
Marketing Strategy: Developed valuable, SEO-friendly blog posts
and buying guides, including topics like “How to Choose the Right Golf
Clubs” and “Top Golf Apparel for All Seasons,” catering to the
informational needs of golf enthusiasts.
- Link
Building: Conducted outreach to relevant sports and golf
websites, securing high-quality backlinks to improve domain authority and
organic search rankings.
2. Pay-Per-Click Advertising (PPC)
- Google
Shopping Ads: Set up Google Shopping Ads to display Infinit Golf
products directly in search results, increasing visibility for users
actively searching for golf equipment and apparel.
- Search
Ads Targeting: Created targeted search ads focused on high-intent
keywords, such as “buy golf clubs online” and “golf apparel sale,” to
attract ready-to-purchase customers.
- Ad
Copy Optimization: Developed compelling ad copy that highlighted
unique selling points (USPs) such as premium quality, custom options, and
special discounts, enhancing ad relevance and CTR.
- Retargeting
Campaigns: Implemented retargeting campaigns on Google and social
media platforms to re-engage users who previously visited the site without
making a purchase, offering reminders and special offers to boost
conversions.
3. Audience Targeting and Retargeting
- Segmented
Audience Targeting: Focused on targeting specific audience
segments such as amateur and professional golfers, as well as golf
enthusiasts interested in high-quality equipment.
- Custom
Audience Creation: Built custom audiences based on previous
interactions with Infinit Golf’s social media and website, allowing for
more precise retargeting.
- Lookalike
Audiences: Used data from high-converting customers to create
lookalike audiences, expanding reach to individuals with similar interests
and shopping behaviour.
4. Conversion Optimization
- User-Friendly
Product Pages: Enhanced product pages with high-quality images,
customer reviews, and detailed product descriptions, improving user
experience and encouraging conversions.
- A/B
Testing on Landing Pages: Conducted A/B tests on landing pages to
refine CTA placements, page layout, and copy, identifying elements that
drove the highest conversions.
- Optimized
Checkout Process: Streamlined the checkout process, reducing friction
points to decrease cart abandonment rates and encourage completed
purchases.
Results
- Significant
Increase in Organic Traffic: SEO efforts led to a 50% increase in
organic traffic within four months, with notable gains from high-intent
keywords in the golf equipment and apparel categories.
- Higher
Ad Performance and ROAS: PPC campaigns achieved a 45% increase in
ROAS, effectively converting ad clicks into sales, with Shopping Ads
delivering strong results in particular.
- Improved
Conversion Rates: Conversion optimization strategies on the site
and landing pages contributed to a 30% boost in conversion rates, turning
a greater percentage of visitors into paying customers.
- Expanded
Brand Reach: Targeted audience strategies expanded Infinit Golf’s
reach, with retargeting campaigns contributing to a 20% increase in
returning customers and fostering repeat purchases.
- Enhanced
Brand Authority: SEO content and improved search rankings
increased Infinit Golf’s visibility as a trusted brand for golf equipment
and apparel, elevating its position in the online golf marketplace.
Conclusion
Through a tailored combination of SEO and PPC, Psyber
Inc. successfully positioned Infinit Golf as a
leading online provider of golf equipment, apparel, and accessories. This case
study highlights the effectiveness of a dual approach that leverages organic
visibility and paid traffic to drive conversions and sustainable growth.
For more information on how Psyber Inc. can
help achieve similar success, visit www.psyber.co.
