Burlingtons of Bombay is a legacy brand with a rich heritage in bespoke tailoring and handcrafted luxury menswear. With an exclusive clientele including global businessmen, diplomats, and celebrities, Burlingtons sought to enhance its digital presence to reach discerning Indian and international clients. Psyber Inc partnered with the brand to scale its digital reach and conversions through strategic social media marketing, search engine optimization, Google PPC advertising, and audience building.
Objectives
Strengthen brand awareness and showcase craftsmanship via Instagram and Facebook
Drive qualified leads and conversions through SEO and Google Ads
Build a loyal social media community of fashion-conscious men
Position Burlingtons as the go-to brand for bespoke tailoring in India and abroad
Services Executed
✅ 1. Social Media Marketing (Instagram & Facebook)
Content Strategy:
Created a high-aesthetic, modern-classic brand feed showcasing:
Tailoring process, suit fabric selection, fittings
Client testimonials and behind-the-scenes from the studio
Heritage storytelling and the brand’s legacy in bespoke tailoring
Highlighted luxury fabrics, signature cuts, and styling guides
Campaigns & Reels:
Ran seasonal collections, festive styling tips, and reels around:
“Made-to-Measure vs Off-the-Rack”
“The Craft of a Perfect Suit”
Client transformations (“Before & After Tailoring”)
Influencer & Collaboration Posts:
Partnered with fashion stylists, grooms, and business personalities to create relatable and aspirational content.
Results:
3X growth in Instagram followers within 90 days
4X engagement spike on tailoring reels and carousel posts
Influx of organic DMs for private consultations
✅ 2. Search Engine Optimization (SEO)
Website Audit & Optimization:
Conducted a complete audit of Burlingtons’ website
Optimized site structure, speed, and mobile responsiveness
Implemented schema for local business and products
On-Page SEO:
Optimized landing pages for keywords like:
“Bespoke Tailor in Mumbai”
“Luxury Men’s Suits India”
“Made to Measure Blazers Mumbai”
Created content around tailoring FAQs, style guides, and blog articles
Off-Page SEO:
Built backlinks from fashion directories, local listings, and tailoring blogs
Improved brand reputation across review platforms
Results:
60+ keywords ranked on Google Page 1
250% increase in organic traffic in 4 months
Consistent lead inquiries via SEO-optimized landing pages
✅ 3. Google PPC Ads (Search + Display)
Strategy & Targeting:
Created high-intent search ad campaigns targeting:
Mumbai, Delhi, Bangalore, Dubai, London
Wedding season, festive gifting, and business wear campaigns
Used remarketing for previous site visitors and social media engagers
Ad Creatives & Landing Pages:
Developed minimal, premium-styled creatives that matched the brand voice
Used dedicated landing pages for “Book a Consultation” and “Wedding Suits”
Results:
Avg. CPC: ₹22 | Avg. Conversion Rate: 8.9%
100+ high-quality leads per month
ROAS: 6.2x within 60 days
✅ 4. Audience Building & CRM
Built a segmented lead funnel of:
Grooms-to-be
Business travelers
NRIs visiting India for custom tailoring
Integrated WhatsApp Business API & email CRM to nurture leads with:
Appointment reminders
Seasonal lookbooks
Tailoring care guides
Enabled repeat engagement via premium client care communication
Creative Showcase
Here’s a snapshot of some visual and content themes used:
Instagram Grid: Heritage + Craftsmanship + Minimal Styling
Reels: “Your First Suit”, “How to Choose Fabrics”, “Groom Diaries”
Blog Titles:
“5 Must-Have Suits Every Gentleman Should Own”
“Wedding Tailoring Timeline: From Measurement to Final Fit”
“How Bespoke Tailoring Elevates Your Professional Persona”
Impact & Results
| Metric | Value |
|---|---|
| Instagram Follower Growth | +280% |
| Organic Website Traffic | +250% |
| PPC Conversion Rate | 8.9% |
| Cost per Lead | ₹180 avg. |
| Leads Generated | 400+ in 3 months |
Conclusion
Through a focused and refined digital strategy, Psyber Inc elevated Burlingtons of Bombay into a digitally sophisticated luxury tailoring brand. From visual storytelling and premium SEO to performance-driven advertising, our full-funnel approach delivered results that blend brand equity with measurable lead growth.