Project Overview
Menlo Ventures is a leading venture capital firm investing in transformative technology companies globally. The objective was to drive high-quality traffic and awareness for a flagship event, ensuring maximum visibility among founders, investors, operators, and technology leaders.
Psyber Inc was engaged to build and scale a performance-driven traffic acquisition strategy focused on relevance, audience quality, and engagement depth.
Campaign Objectives
- Drive targeted traffic to event landing pages
- Increase awareness among startup founders and investors
- Build remarketing audiences for future engagement
- Maintain efficient CPC performance
- Maximize reach in relevant ecosystems
Strategy & Execution
🎯 Audience Targeting
- Startup founders and entrepreneurs
- Angel investors and VC community
- Tech executives and operators
- SaaS founders and product leaders
- Innovation ecosystem professionals
- Lookalike and retargeting audiences
🚀 Media Buying Strategy
- Google Display and Search campaigns
- Meta traffic and awareness campaigns
- Contextual placements on tech platforms
- Geo scaling for priority markets
- Automated bidding optimization
🎨 Creative & Messaging
- Event highlights and speakers
- Value-driven positioning
- Brand storytelling
- Multiple ad format testing
📊 Optimization & Measurement
- Traffic quality tracking
- Session engagement analysis
- CPC optimization
- Remarketing pool growth
- Conversion readiness analysis
Results Achieved
🚀 Strong growth in event website traffic
📈 High-quality engagement metrics
🎯 Highly relevant professional audience reach
💰 Efficient CPC performance
🔁 Scalable traffic acquisition framework
(Exact performance metrics protected under NDA.)
Business Impact
- Increased event visibility among high-value audiences
- Built scalable remarketing database
- Strengthened brand positioning in startup ecosystem
- Improved future conversion readiness