Project Overview
PhotonDelta is a leading European photonics ecosystem bringing together high-tech companies, research institutions, and government stakeholders to accelerate photonic chip innovation globally. The objective was to evaluate their digital platform performance, user experience, content architecture, SEO health, and conversion pathways to support international visibility, partnerships, and ecosystem engagement.
Psyber Inc was engaged as a strategic digital consultant to perform a comprehensive audit and provide actionable optimization roadmaps.
Business Challenges
- Complex content architecture impacting discoverability
- Fragmented user journeys across stakeholder segments
- SEO scalability limitations
- Inconsistent UX across content clusters
- Limited conversion clarity for ecosystem onboarding
- Performance optimization opportunities
Consulting Scope & Execution
🔍 Technical Website Audit
- Site architecture analysis
- Page speed diagnostics
- Core Web Vitals assessment
- Crawlability and indexation audit
- Schema validation
- Mobile usability review
🧭 UX & Information Architecture Review
- User journey mapping
- Navigation optimization recommendations
- Content hierarchy restructuring
- Accessibility improvement suggestions
- CTA clarity and placement
📈 SEO & Content Strategy Audit
- Keyword opportunity mapping
- Topical authority analysis
- Internal linking architecture
- International SEO readiness
- Content gap identification
🧠 Conversion & Growth Consulting
- Funnel mapping for partnerships, memberships, and collaborations
- Lead capture optimization
- Analytics architecture recommendations
- CRM alignment
Results & Deliverables
✅ Detailed audit report with prioritized action roadmap
✅ Technical SEO improvement framework
✅ UX optimization recommendations
✅ Conversion funnel improvement strategy
✅ Performance optimization blueprint
✅ Analytics and tracking enhancements
Business Impact
- Improved platform scalability readiness
- Clear roadmap for digital growth
- Enhanced discoverability potential
- Improved stakeholder experience design
- Future-ready SEO foundation