Project Scope for Dabur India

Website Landing Page Creation

🎯 Goal:

Design a modern, conversion-driven landing page for a selected product line (e.g., Dabur Chyawanprash, Real Juice, or Dabur Honey) to:

• Educate users

• Drive leads or sales

• Improve search & ad performance

📋 Deliverables:

• Custom Responsive Landing Page (HTML5/CMS/WordPress-based)

• SEO & Performance Optimized

• Integrated with:

  • Lead Forms

  • WhatsApp / Chatbot / CRM

  • Scroll-based CTAs

✨ Page Features:

• Hero banner with value proposition

• Product benefits (icons + visuals)

• Comparison with other brands (optional)

• Real testimonials / ratings

• Product video / lifestyle image embeds

• Offer-based CTA blocks

• Trust symbols (FSSAI, ISO, Natural Ingredients badges)

📈 SEO Optimization:

• Keyword Research + On-page SEO

• Meta title, description, alt tags, schema

• Fast-loading, Core Web Vitals compliant

🔷 2. Amazon Listing Management

🎯 Goal:

Improve visibility, ranking, and conversions of Dabur products on Amazon India.

📋 Deliverables (1 Month):

📝 Listing Optimization:

• Keyword-optimized Titles & Bullet Points

• Clear Descriptions with USPs, ingredients, benefits

• Backend Search Terms optimization

• A+ Content (if available) setup & monitoring

📸 Visuals & Media:

• Image audits (image formats, background, lifestyle use, zoom specs)

• Suggesting hero image, infographics, and mobile-first display

🎯 SEO & Ads:

• Amazon keyword research

• Manual & Auto PPC Campaign Setup

• Negative keyword optimization

• Bid adjustments based on ROI

• Weekly budget review

🟡 3. Audit & Optimization (30 Days)

🔍 Initial Audit Includes:

• Competitor benchmarking

• Product listing health score

• Traffic vs. conversion report

• Keyword ranking positions

• Inventory performance review

📊 Weekly Progress Report:

• Changes made

• Ranking movement

• Ad spend vs. sales

• Suggestions to improve CTR & ROI

🧠 Final Strategy Review:

• Recommendations on:

  • Product bundling

  • Sponsored brand campaigns

  • Review generation

  • Long-term listing roadmap

🧾 Sample Timeline

✅ Why Psyber Inc for Dabur?

• ✅ FMCG + D2C SEO expertise

• ✅ Proven work on Amazon/PPC performance for health and wellness brands

• ✅ High-converting landing page and lead generation experience

• ✅ Complete digital + brand content integration