Case Study: Enhancing Satéur’s Brand Reach and Sales in
India with Psyber Inc.
Client: Satéur
Industry: Jewellery, Luxury Accessories
Website: sateur.com
Introduction
Satéur, a leading brand in luxury jewellery, especially
known for its innovative diamond-alternative stones, sought to expand its reach
in the Indian market and increase online sales. To achieve these goals, Satéur
partnered with Psyber Inc. to implement a tailored Facebook and Instagram
marketing strategy, along with enhancements to their website for the Indian
audience.
Objectives
- Increase
Brand Awareness: Strengthen Satéur’s brand presence in the Indian
market through targeted social media marketing.
- Boost
Online Sales: Drive conversions on the Satéur website through
optimized advertising and retargeting efforts.
- Improve
Engagement: Foster a community of engaged followers on Facebook
and Instagram for better brand recall and loyalty.
Approach
1. Social Media Marketing Strategy
- Targeted
Ad Campaigns:
- Psyber
Inc. designed and executed geo-targeted Facebook and Instagram ads
specifically for the Indian audience, focusing on jewellery enthusiasts
and potential buyers within the luxury segment.
- We
crafted engaging ad copies, visually appealing creatives, and strategically
utilized video content to showcase Satéur’s unique offerings.
- Audience
Segmentation:
- Segmented
the audience based on demographics, behaviours, and interests relevant to
luxury jewellery, allowing for personalized ad placements.
- Focused
on audiences with interests in premium lifestyle products, weddings, and
sustainable luxury, aligning with Satéur’s brand identity.
- Seasonal
and Occasion-Based Promotions:
- Ran
targeted campaigns during festive seasons and key celebration periods in
India (e.g., Diwali, wedding season) to resonate with gifting and
purchase behaviours associated with these events.
- Created
limited-time offers and discounts, emphasizing exclusivity and urgency,
to convert interest into sales.
- Engaging
Content Strategy:
- Developed
a content calendar with posts highlighting Satéur’s unique products,
behind-the-scenes content, customer testimonials, and product styling
ideas to build credibility and trust.
2. Website Optimization for Indian Market
- Localized
Website Elements:
- Ensured
the website messaging, currency display, and offers were aligned with the
Indian market expectations, making it easy for local customers to engage
and make purchases.
- Integrated
an intuitive navigation system and localized content to enhance the browsing
experience for Indian users.
- Enhanced
User Experience and Checkout Process:
- Simplified
the checkout process, reducing friction points that typically deter
online buyers, and provided multiple payment options popular in the
region.
- Integrated
chat support for prompt customer assistance to address queries around
product details, pricing, and shipping for the Indian market.
3. Retargeting and Conversion Optimization
- Retargeting
Ads on Facebook and Instagram:
- Psyber
Inc. created dynamic retargeting campaigns aimed at users who had
previously visited the Satéur website or engaged with the brand’s social
content, encouraging them to complete their purchases.
- Used
product carousels and testimonial-driven ads to re-engage interested
users and overcome hesitation by showcasing product credibility and
customer satisfaction.
- Conversion
Rate Optimization (CRO):
- Continuously
monitored ad performance, landing page analytics, and user feedback to
identify and remove bottlenecks in the conversion process.
- Employed
A/B testing on ad creatives, headlines, and calls-to-action to improve
engagement rates and reduce cost per acquisition.
Results
- Increased
Brand Awareness:
- Achieved
a 45% increase in brand reach on Facebook and Instagram, establishing a
solid follower base in the Indian market.
- Boosted
engagement rates by 60% through a mix of paid ads, organic posts, and
interactive content.
- Higher
Online Sales:
- Increased
conversion rates by 35%, successfully driving a marked uplift in sales
through the Satéur website for the Indian audience.
- The
festive campaigns saw a surge in website traffic and order volumes,
particularly during peak shopping periods like Diwali and wedding season.
- Enhanced
Customer Engagement:
- Built
an active community on social media, with higher engagement on posts
featuring testimonials, product videos, and styling tips.
- Leveraged
retargeting to reduce cart abandonment and attract repeat customers, resulting
in a 25% increase in returning visitors to the website.
Conclusion
Through targeted social media marketing, website
optimization, and strategic retargeting, Psyber Inc. successfully positioned
Satéur as a prominent jewellery brand within the Indian market. The partnership
not only increased brand visibility but also improved customer acquisition and
retention, demonstrating the impact of a localized approach for international
brands looking to expand in specific regions.
For more information on how Psyber Inc. can help your brand
achieve similar success, visit our website at www.psyber.co.
