Project Overview
SPIE Defense + Security is one of the world’s most important conferences for defense, optics, photonics, sensing technologies, and advanced research communities. The objective was to generate high-quality leads from India including researchers, defense contractors, manufacturers, system integrators, startups, and academic institutions to drive registrations, delegate participation, and exhibitor interest.
Psyber Inc designed and executed a highly targeted India-focused lead acquisition campaign using precision audience targeting and funnel optimization.
Campaign Objectives
- Generate qualified leads from India
- Target scientists, engineers, defense suppliers, and R&D leaders
- Drive conference registrations and exhibitor inquiries
- Maintain lead quality and relevance
- Build a scalable event acquisition funnel
Strategy & Execution
🎯 Target Audience Strategy
- Defense manufacturers and suppliers
- Optical & photonics engineers
- R&D scientists and researchers
- System integrators
- Government-linked contractors
- Academic institutions and labs
- Startup founders in deep-tech
🧲 Funnel Architecture
- Dedicated landing pages
- Qualification-based lead forms
- CRM integration for sales follow-up
- Automated segmentation and tagging
- Lead scoring setup
📢 Media Buying & Optimization
- Meta Ads targeted by profession and interests
- LinkedIn intent-based campaigns (where applicable)
- Retargeting campaigns for warm audiences
- Geo-targeting across Indian innovation hubs
- Creative A/B testing
📊 Performance Optimization
- CPL optimization
- Lead validation workflows
- Audience refinement
- Conversion tracking accuracy
- Scale testing
Results Achieved
🚀 Strong pipeline of qualified India-based leads
🎯 High relevance and professional quality of inquiries
📈 Stable CPL performance
🌍 Increased international visibility for the event
🔁 Scalable acquisition framework for future editions
(Exact performance metrics protected under NDA.)
Business Impact
- Expanded Indian participation for a global defense conference
- Improved exhibitor and delegate acquisition efficiency
- Reduced dependency on traditional outbound channels
- Built predictable regional lead pipeline