Objectives
Build a Professional Export Website: Showcase product range, industrial pump specifications, compliance credentials, and export readiness.
SEO for Export Markets: Achieve high search visibility for international buyers searching for chemical pump exporters in India.
Lead Generation via PPC: Drive qualified leads from global industrial buyers and OEMs through targeted Google Ads campaigns.
🛠️ Key Deliverables
1. Website Development
Custom Design & Structure:
Developed a clean, responsive website with sections for product catalog, technical specs, compliance documents, and export capabilities.
Built product landing pages (e.g. Gear Pumps, Rotary Displacement Pump models) optimized with HSN code specifics and export benefits.
Lead Capture & Technical Downloads:
Implemented inquiry forms, quote requests, and download forms for Safety Data Sheets (SDS) and technical datasheets to capture B2B customer leads.
Integrated CRM tools for seamless follow-up and lead tracking.
Trust & Compliance Highlights:
Featured certifications such as ISO, ATEX, CE, and country-specific compliance for export markets.
Included a “Why Export with Jewpump” section outlining logistics strengths and distributor support.
2. SEO Strategy
Keyword Strategy & Market Research:
Focused on high-intent search terms such as “chemical pump exporters India”, “industrial gear pumps export”, and location + industry-specific queries. This matches export research behavior in B2B procurement ([turn0search10]turn0search8).
On-Page SEO:
Optimized page titles, headers, alt-tags, and meta descriptions with primary and secondary keywords.
Ensured technical SEO readiness: schema markup, mobile responsiveness, fast page load, and secure hosting ([turn0search1]turn0search6).
Educational Content Marketing:
Created detailed blog posts and case studies targeting the buyer journey: “Difference between rotary vs centrifugal chemical pumps”, “Export-ready pump compliance checklist”, and technical application notes for industrial sectors.
Used long-form technical content to establish domain authority and target export queries ([turn0search8]turn0search6).
Backlink Strategy:
Secured backlinks from industry directories, trade associations (like CAPEXIL), and relevant business blogs to enhance domain authority and visibility in export-related searches .
3. Google Ads PPC Campaigns
Search Ads Campaigns:
Targeted buyers with high-intent keywords: “bulk chemical pumps export”, “chemical dosing pump supplier India”, “export chemical pumps to Bangladesh/Egypt”.
Geo-targeted campaigns towards major import countries (e.g., GCC, Southeast Asia, Africa, Latin America) via location targeting and international extensions .
Display & Remarketing Campaigns:
Used display banners to retarget users who visited product pages or downloaded technical specs, reinforcing the brand and features.
Ads pointed to downloadable resources (e.g., product spec sheets) to capture repeat interest.
Budget & Conversion Tracking:
Initial monthly PPC budget set around INR 75,000–100,000 (approx. USD 1,000–1,300), with performance tracking on CPL, CTR, and lead quality .
Integrated Google Analytics and CRM to monitor lead paths and conversion rates.
📈 Results (Projected Six-Month Outcomes)
| KPI | Outcome Estimate |
|---|---|
| Organic Search Traffic | +60% from export-focused terms |
| Target Keywords on Page 1 | ~15 industry-relevant keywords |
| New Importer Inquiries | 120+ qualified RFQs via site forms |
| PPC Conversion Rate | ~8% form submit rate from Google Ads traffic |
| CPL (Cost per Lead) | Avg. USD 25–30 |
| Bounce Rate | Reduced by over 30%, indicating engaged visits |
🧠 Strategic Insights
Export SEO is Essential: Most industrial buyers research suppliers online before allowing site visits; a strong export SEO presence ensures inclusion in shortlist .
Technical Content Builds Trust: Detailed content (SDS, case studies, use cases) boosts credibility and longer visitor engagement critical for B2B conversion.
SEO + PPC Synergy: PPC provides quick visibility while SEO builds sustainable organic presence, optimizing long-term lead generation.
✅ Conclusion
Through methodical website development, export-oriented SEO, and targeted PPC advertising, the Jewpump site is transformed into a high-converting lead engine targeting industrial pump buyers worldwide. This strategy positions them as a trusted exporter with ready documentation, clear technical authority, and strong visibility in export markets.