Website Revamp, SEO & PPC Campaign for IVF Services at Cloudnine

Introduction

Cloudnine Group of Hospitals is a premier network for maternity, pediatric care, and fertility services across India. The fertility vertical (“Cloudnine Fertility”) offers a wide range of assisted reproductive treatments such as IVF, ICSI, IUI, egg freezing, and FET, supported by leading specialists and state-of-the-art technology .

To strengthen its digital presence and generate qualified patient inquiries, Cloudnine collaborated with Psyber Inc to redesign its fertility website, implement SEO for visibility, and run targeted PPC campaigns for IVF services.

Objectives

1. Website Optimization: Enhance the fertility services site for usability, clarity, and lead capture.

2. SEO Visibility: Rank for high-intent fertility keywords to drive organic traffic.

3. PPC Campaigns: Launch focused Google Ads targeting couples and individuals actively searching for IVF and fertility treatments.

4. Enhanced Trust-Building: Emphasize clinical success, expert doctor profiles, and the new #StrongerTogether IVF awareness campaign .

Approach

1. Website Enhancement & Lead Capture

• Redesigned key IVF service pages with focus on treatment procedures (IVF, ICSI, FET), success factors, patient testimonials, and local centre locations.

• Included clear consultations booking forms, bot-based support, and informational pop-ups for users to schedule appointments or request callbacks.

• Added a regional-locations interactive module linking to Cloudnine centres (e.g. Whitefield Bangalore, Vashi Mumbai, Gurgaon, etc.) .

2. Technical & On‑Page SEO

• Optimized meta titles, descriptions, header tags, and alt text using high-value keywords like “IVF in Mumbai,” “best IVF centre India,” and “Cloudnine IVF success rate.”

• Implemented structured data (schema) for medical services and ratings to appear in rich snippets.

• Improved user experience by enhancing page load speed, mobile responsiveness, and navigation clarity.

3. Content Strategy & Thought Leadership

• Created blog posts and resource pages covering IVF procedures, preparation guides, and personalized testimonials.

• Incorporated real patient stories and expert insights from Cloudnine’s fertility specialists to build credibility and retention .

• Highlighted the #StrongerTogether campaign to show emotional and clinical support throughout the IVF journey.

4. Paid Advertising (PPC)

• Launched targeted Google Search ads for fertility-related queries with high intent: “IVF cost in India,” “IUI vs IVF Cloudnine,” “best IVF hospital near me.”

• Geo-targeted campaigns across key cities with Cloudnine branches (Mumbai, Bangalore, Pune, Gurugram, Chennai), plus retargeting site visitors who didn’t convert.

• Ads emphasized USP: advanced IVF tech, experienced fertility specialists, high success rates, and emotionally supportive care.

Results

SEO & Visibility

• Achieved top 5 Google rankings for key terms like “Cloudnine IVF centre Mumbai,” “IVF cost India,” and “best IVF clinics India.”

• Organic traffic to fertility pages increased by over 50% within four months, with higher engagement rates and lower bounce rates.

PPC Performance

• Successful conversion of ads into high-intent inquiries (consult form submissions and appointment bookings).

• Average cost-per-lead (CPL) was controlled while maintaining a strong quality score through relevant keyword segmentation and Landing Page optimization.

• Remarketing ads helped re-engage previous visitors, increasing conversion rates by ~20%.

Brand Trust & Engagement

• Social awareness campaigns like #StrongerTogether resonated with prospective patients seeking support through IVF treatment, strengthening Cloudnine’s emotional connection with its audience.

• Patient retention improved via blog content that answered FAQs and treatment planning concerns.

Testimonials & Community Insights

“Cloud nine services are generally good … personalized treatment plans, supportive environment, … compassionate care” 
“Cloudnine is expensive… but service is highly worth it”

Cloudnine’s brand equity and patient advocacy formed the foundational basis for designing trust-building content, culminating in stronger forms and consultation sign-ups.

Summary

Through an integrated digital strategy combining website optimization, SEO, and PPC advertising, Psyber Inc elevated Cloudnine’s IVF services by improving discoverability, increasing qualified lead flow, and reinforcing emotional connections through storytelling and campaign messaging.