Objectives
Accelerate subscriber growth with targeted reach
Boost overall watch time and average view duration
Enhance engagement through optimized video content and community interaction
Position Dabur Dental Care as a trusted oral care knowledge hub
2. 🎥 Strategy & Execution
A. Audience Definition & Targeting
Demographics: Adults aged 25–45 (especially mothers and caregivers)
Interests: Oral hygiene, Ayurveda, dental health, natural dental care products
Geography: India (with emphasis on metros), plus Indian diaspora
Built custom audiences from website users and previous engagement, and lookalike audiences based on high-performing subscriber segments.
B. Content & Video Optimization
Video Formats: FAQ-style explainers, product educational videos, animated tips, dentist interviews
Thumbnails & Titles: Tested multiple thumbnails + titles focused on curiosity and Ayurveda benefits
SEO Enhancements: Optimized video descriptions, tags, and timestamps using high-intent keywords (e.g., “best herbal toothpaste,” “dental hygiene tips”)
C. Advertising & Reach
TrueView In-Stream Ads: Placed before wellness, Ayurveda, and health vlogs to capture relevant viewers
Discovery Ads: Promoted high-performing videos within YouTube’s related and search results
Retargeting: Followed up on viewers who watched 50%+ of videos with tailored in-stream and banner ads
D. Community Activation
Community Posts: Weekly posts with dental health tips, quiz prompts, and audience polls
Subscriber CTAs: In-video prompts like “Subscribe for more Ayurvedic oral care tips”
Comment Management: Actively responded to viewer comments, encouraging further discussion
3. 📊 Monitoring & Optimization
A/B tested thumbnail/title combinations to maximize click-through rates (CTR)
Tracked analytics: total views, watch time, subscriber growth, retention rate
Re-optimized ads and targeting based on mid-campaign performance insights
4. ✅ Key Results
| Metric | Outcome |
|---|---|
| Subscriber Growth | 30% increase in one month |
| Watch Time | 40% gain in average watch duration |
| Video View Volume | 50% uplift |
| Engagement (Likes/Comments) | 60% more user interaction |
| Audience Retention | Improved retention on content themes matching Ayurveda, natural care |
5. 🧠 Strategic Insights
Focus on Organic Storytelling: Ayurveda-based oral care content—aligned with Dabur’s branding—resonated well
Hybrid Growth Model: Effective combination of paid ads, organic optimization, and active community engagement drove sustained channel growth
Retargeting Boost: Viewers who partially watched content were strategically retargeted, improving conversion into subscribers and return viewers
6. 🧾 Conclusion
Through precise targeting, strategic video optimization, and engaging content plus community outreach, this 1‑month campaign significantly elevated Dabur Dental Care’s YouTube performance—achieving measurable growth in subscribers and watch time. Psyber Inc’s integrated approach proves effective for educational-brand channels grounded in Ayurveda and wellness content.