Project Overview
ZEISS is a global leader in precision optics and advanced technologies serving healthcare, semiconductor manufacturing, research, and industrial sectors. The objective was to generate high-quality leads in the U.S. market across multiple product verticals while maintaining strict enterprise brand compliance and lead quality standards.
Psyber Inc was engaged to architect and execute a multi-channel digital lead generation strategy focused on decision-makers, engineers, procurement teams, and enterprise buyers.
Campaign Objectives
- Generate qualified enterprise leads in the U.S.
- Target high-intent technical buyers and decision-makers
- Maintain strong CPL efficiency
- Scale predictable inbound pipeline
- Maintain brand compliance and data integrity
Strategy & Execution
🎯 Audience Targeting
- Engineers and technical buyers
- Hospital procurement teams
- Semiconductor manufacturers
- Research institutions
- Industrial automation companies
- Executive decision-makers
🚀 Media Buying Strategy
- Google Search and Display campaigns
- High-intent keyword clusters
- Competitor conquest campaigns
- Geo-targeted campaigns
- Conversion-optimized bidding
🧲 Funnel Optimization
- Dedicated landing page flows
- Lead qualification filters
- CRM integration
- Automated lead routing
- Conversion tracking accuracy
📊 Performance Optimization
- CPL optimization
- Lead quality audits
- Creative testing
- Funnel conversion improvements
- Scaling automation
Results Achieved
🚀 Consistent flow of qualified U.S. enterprise leads
🎯 High intent and technical buyer relevance
📈 Stable acquisition efficiency
🌍 Expanded market visibility
🔁 Scalable inbound acquisition framework
(Specific metrics protected under NDA.)
Business Impact
- Accelerated U.S. pipeline generation
- Reduced dependency on outbound sales
- Improved inbound predictability
- Strengthened digital market penetration