Navya Sa by Liva

Case Study: Amplifying Navya Sa by Liva’s Online Presence and Engagement with Psyber Inc

Client: Navya Sa by Liva
Industry: Fashion & Lifestyle
Website: navyasabyliva.in

Introduction

Navya Sa by Liva, an emerging fashion brand offering eco-friendly and stylish apparel, sought to expand its digital footprint, drive online engagement, and boost sales. To meet these objectives, Navya Sa partnered with Psyber Inc., a full-service digital agency, for end-to-end digital marketing and website optimization solutions.

Objectives

1. Website Optimization and Development: Create an optimized, visually compelling, and user-friendly website to improve customer experience and online conversions.
2. Social Media Marketing: Develop a targeted social media strategy to enhance brand awareness, engagement, and follower growth.
3. Search Engine Optimization (SEO): Improve organic search rankings to increase visibility and drive qualified traffic to the website.
4. Graphics & Animation Video: Utilize eye-catching graphics and videos to effectively communicate the brand’s unique value proposition.
5. Paid Advertising: Implement PPC and social media ad campaigns to drive targeted traffic and maximize ROI.
6. Digital PR: Build brand reputation and credibility through strategic digital PR and influencer partnerships.

Approach

1. Website Optimization and Development

• User-Centric Design: Redesigned the website with an emphasis on streamlined navigation, fast loading times, and an intuitive user journey to enhance shopping experience.
• Mobile Responsiveness: Ensured seamless mobile optimization, critical for fashion shoppers, who predominantly browse and shop via mobile devices.
• E-commerce Functionality: Integrated a robust e-commerce backend, enabling secure transactions, smooth checkout processes, and inventory management.

2. Social Media Marketing

• Content Strategy: Developed a strategic content plan that resonated with Navya Sa’s target demographic, emphasizing sustainable fashion and eco-friendly trends.
• Platform Optimization: Tailored engagement strategies across Instagram, Facebook, and Pinterest to attract a diverse, eco-conscious audience.
• Influencer Collaborations: Engaged with influencers aligned with the brand’s values to amplify reach and build credibility in the fashion space.

3. Search Engine Optimization (SEO)

• Keyword Strategy: Conducted in-depth keyword research, identifying high-intent keywords for fashion and eco-friendly apparel to drive organic traffic.
• On-Page Optimization: Enhanced meta tags, optimized product descriptions, and improved overall site structure for SEO efficiency.
• Content Creation: Created SEO-friendly blog content on fashion trends, sustainable practices, and eco-conscious styling to capture organic search interest.

4. Graphics & Animation Video

• Brand Storytelling: Designed visually compelling graphics and animations that conveyed Navya Sa’s brand story and unique selling points.
• Product Highlights: Produced short videos and GIFs to highlight new arrivals, styling tips, and behind-the-scenes processes, fostering greater connection with the audience.
• Social Media Campaign Assets: Created custom graphics and animations to be used in social media campaigns, enhancing engagement and visual appeal.

5. Paid Advertising

• Targeted PPC Campaigns: Ran Google Ads and social media ads targeted at eco-conscious shoppers, fashion enthusiasts, and sustainable lifestyle advocates.
• Retargeting Strategies: Implemented retargeting campaigns to re-engage past website visitors, increasing conversion opportunities.
• Seasonal Promotions: Launched strategic ad campaigns around seasonal collections and special sales to maximize traffic and conversions.

6. Digital PR

• Press Outreach: Partnered with fashion and lifestyle publications to feature Navya Sa, generating brand awareness and credibility.
• Influencer Relations: Fostered partnerships with eco-conscious influencers and bloggers to showcase Navya Sa products authentically.
• Customer Testimonials: Collected and highlighted customer reviews and testimonials, establishing trust and boosting the brand’s online reputation.

Results

1. Enhanced User Experience: The new website design led to a smoother user experience, resulting in a 35% increase in time spent on the site and a 28% reduction in bounce rate.
2. Increased Social Media Engagement: Strategic social media efforts boosted engagement by 45% and resulted in a 30% increase in followers across all platforms.
3. Higher Organic Traffic: SEO efforts led to a 40% increase in organic search traffic and improved rankings for key fashion-related terms.
4. Improved Conversions: Targeted PPC campaigns yielded a 25% increase in conversions, maximizing ROI on paid advertising.
5. Brand Visibility: Digital PR and influencer partnerships elevated brand visibility, establishing Navya Sa as a credible and stylish choice for sustainable fashion.

Conclusion

Through a well-rounded digital strategy, Psyber Inc. empowered Navya Sa by Liva to achieve its growth goals by enhancing online presence, driving engagement, and increasing conversions. This successful partnership underscores the value of a multi-faceted digital approach in the competitive fashion industry.

For more information on how Psyber Inc. can help achieve similar success, visit www.psyber.co.